Ray Flores
Ecommerce Manager · St John Knits
Carlsbad, CA
In My Own Words
Creative problem solver and experienced E-commerce Manager with a strong technical background across multiple e-commerce platforms and a proven track record in consumer goods spanning the action sports, beauty, and fashion industries. Skilled in site merchandising, digital marketing, and consumer behavior, with expertise in optimizing site performance and user experience. Experienced managing key partnerships with Amazon, Nordstrom, Sephora, Ulta, and Zumiez. Strong understanding of marketing strategy, fulfillment operations, and platform integrations, paired with a keen eye for design. Passionate about art, design, the outdoors, and environmental sustainability.
Work Experience
eCommerce Manager
St John Knits2021 – Present
• Enhance product discoverability through site merchandising, navigation, filtering, and cross-selling • Partner with product, content, and creative teams to plan website content for seasons factoring key messaging, merchandise strategy and content initiatives • Optimize the user experience including site navigation, content development, checkout funnel and promotional campaigns
Site Merchandiser
VANS2019 – 2021
Collaborated cross-functionally with content, marketing, and buying teams to ensure seamless execution of product launches and site updates. Oversaw the on-time delivery of web assets and managed monthly merchandising decks for apparel and accessories to define upcoming strategies and drive alignment across teams. Partnered with buyers to balance inventory and sales plans, while coordinating with content teams to plan uploads and key product releases. Worked closely with marketing to ensure the site reflected campaign priorities, highlighted seasonally relevant merchandise, and maintained consistent brand storytelling. Maintained a high level of detail and a strong focus on driving sales, brand energy, and consumer experience.
eComm Specialist
NuFACE2018 – 2019
Maintained monthly oversight of ecommerce partners, including site merchandising, brand content, marketing and promos. Responsible for coordinating and executing ecommerce initiatives and promotional campaigns. Managed site development and launch activities for all new ecommerce accounts. Strategize with the ecommerce partners to continually improve the web presence of NuFACE on their respective sites and within their marketing activations
Sales Operations - eCommerce - Key Accounts
Nixon, Inc.2012 – 2017
Managed sales order operations for Nixon’s key accounts including Amazon, Zumiez, Zappos, Backcountry and Tactics. Responsible for executing order management strategies for key accounts; representing 35% of business in North America. Regular communication with various departments to ensure credit approvals, order fulfillment and vendor compliance.
Education
International Business Degree
San Diego State University2006 – 2010
International Business Degree Emphasis in North America, specializing in Marketing and Spanish.
