Scotty Barth
Director of Global Wholesale at WANDRD
Salt Lake City, UTIn My Own Words
My success is measured by the success of my partners.
Work Experience
Director of Wholesale
Moment2022 – 2024
- Directed the global wholesale business and expansion for 4 brands - MOMENT, Long Weekend, Module 8, and Lab22 - each with their own unique brand identities, product lines, distribution & wholesale partners, market strategies, customer demographics, etc. - Created & implemented market strategies and operational guidelines, increasing efficiency and effectivity - Increased the global wholesale network of each brand by 3x through new wholesale partnerships - Increased wholesale revenue by 186%
Branding & International Sales Consultant
Gura Gear2023 – 2024
- Initiated the expansion of Gura Gear's international wholesale network by establishing distribution partnerships in Europe and Southeast Asia - Further developed Gura Gear's brand identity by determining the brand's Core Values and defining each of those values - Created & implemented an entirely new multi-tiered wholesale pricing structure - Drafted a comprehensive set of operational guidelines for wholesale business development - Designed the layout, style, direction, and copy of wholesale sales/marketing collateral
Director of Global Business Development
Boundary Supply2020 – 2022
• Transformed the business by building a scalable international distribution & wholesale structure. • Created all internal & customer-facing policies, procedures, processes, agreements, and guidelines, such as: • Pricing structure, Dealer MAP Policy • Financial & product forecasts • Operational standards & processes • International distributor agreements • Entirely new & scalable SKU system, packaging, labeling, logistics standards & guidelines • Marketing & branding guidelines ◦ Established distribution in 60+ countries ◦ Directly managed & supported all distributor & wholesale partners
Associate Broker
Pentad Properties Inc.2016 – 2020
• Brokered a variety of commercial lease agreements in multiple channels, such as: ◦ National restaurant chains ◦ Industrial ◦ Office • Designed & executed marketing campaigns
Partnership Account Manager
ExpertVoice2015 – 2016
• Collaborated with the company's largest partner organizations to design & execute strategic campaigns to increase membership engagement with platform • Designed analytical methodology to identify organizations with the greatest potential for significant membership engagement & contribution
President, COO
Vünder Sports Network2012 – 2015
Sports, redefined. Vünder Sports offers our consumers the best in aggregated action sports content, allowing you to the vü the world of sports how you want. We offer the highest quality videos, from feature length films to live events. Vünder Sports is committed to providing high quality entertainment without sacrificing quality in the name of quantity.
Chief Marketing Officer
Stephen Wade Auto Center2014 – 2015
• Redesigned brand image & public presentation (logo, website, all branded materials) • Recreated & updated marketing strategy to increase demographic reach & relevancy • Created marketing guidelines to improve & align all marketing output for all dealerships under the umbrella • Sponsored local charities, public events, sports teams, small businesses, etc.
International Manager - Business Development and Marketing
Skullcandy Inc.2014 – 2014
Increasing global brand alignment by working closely with each of our international subsidiaries located in Switzerland, Japan, Canada, Mexico and China.
