Scott Sentianin
CoFounder / VP Operations · Stay Classy Meats
Oceanside, CA
In My Own Words
Self-Starter, bilingual MBA, experienced in B2B global trade with a focus on EMEA and Latin America. A skilled sales and operations strategist with proven methods of success.
Work Experience
CoFounder / VP Operations
Stay Classy Meats2017 – Present
Start Up E-Commerce - Montana-based direct-to-consumer frozen ‘natural’ meat company – online Farmer’s Market ? Strategically created the look/feel of the brand and marketing direction ? Oversee day-to-day of business actions which include increasing the sales funnel and fine tune the conversion to increase daily sales/revenues ? Operations: create and test packaging, create packing protocols and procedures ? Customer Service: act as first point of contact for customer service and prepare weekly orders ? Marketing: manage athlete/ambassador onboarding, discover marketing techniques to create effective efficiencies, create marketing campaigns via Facebook, Google, and Email, operate on a minimal marketing budget ? Create product assortment based on data provided by Google Analytics and various SEO tools ? Finance: manage the P&L, reinvest all profits to marketing and inventory to continue to fuel the brand
President
Sentianin Consulting / Level Playing Advisors2015 – Present
? International Sales Strategist, Lakai (2016-Present) – Footwear brand operating in the “action sports” segment of the sports industry • $6.5MM Top Line Revenues • Tasked in 2016 to stabilize and increase International Sales: increased revenues 20% • Introduced new distribution partners and negotiated a licensing partner in Brazil ? Finance, b project Physical Therapy (2017-Present) – Personalized manual therapy and personal training facility • Board Member and interim CFO • Manage their annual sales projections and look to their potential tax exposure ? General Management, Doomsayers (2015-2016) – Start up apparel/accessories company in the action sport space. • Tasked to work alongside the existing team (1 manager, 2 employees) and create a new business structure • After 12 months, the company achieved its annual sales growth target (from $350K in Year 1 to $485K in Year 2) ? Sales/Operations Strategist, Grizzly Griptape (2015-2016) – Start up apparel/accessories company in the action sports space • $6MM Top Line Revenues • Tasked to work alongside Wasserman Consulting to re-structure the International Sales/Ops strategy • Created a smart Global Operations plan prior to adjusting the International Sales strategy. • Successfully grew sales from a $1.2MM topline revenues to $2MM when I exited.
VP Sales/Operations
Black Box Distribution (Insight 51, Fallen Footwear, New Balance Numeric, Zero Skateboards)2012 – 2014
Action Sports Inspired House of Brands Wholesale Distribution Company ? $25MM topline revenues at time of arrival with 30 FTEs ? Tasked with restructuring the company’s continual topline revenue slide prior to arriving ? Managed license of two brands (Insight 51 and New Balance) ? Initiated organizational change and managed a pre to post merger ? Managed all assets pre and post-merger
EMEA Sales Manager
Sole Technology (Etnies, eS, Emerica, 32, Altamont Apparel)2005 – 2012
Action Sports Footwear-based company with a strong global footprint ? Opened up an EMEA HQ in Amsterdam, NL with the Managing Director/Senior VP EMEA (#2 Employee) ? Managed $50MM topline revenues with 6 FTEs (country managers: Germany, UK, NL, Spain, Austria, Denmark) ? During tenure, grew the business by $10MM USD – worked directly with large retail partners ? Developed sales strategies across individual EMEA countries increasing topline revenues ? Navigated through cultural differences between markets to ensure brand was successful
Education
Master in Business Administration
European Business School2010 – 2012
Master in Business Administration
