Sarah Solseng

Freelance Senior Designer & Developer

2023 – Present

Clients: Roots Taiwan, Volition America, Altra + Sound Running, Puma Golf | Volition America

• Lead full-cycle design and development for performance-focused collections, with a specialty in women’s activewear • Develop detailed tech packs, manage fit sessions, and serve as primary contact with manufacturers • Deliver creative direction, color stories, and seasonal line strategy aligned with client brand ethos • Successfully execute remote projects with clear communication and consistent delivery

Senior Designer

2018 – 2023

• Collaborated directly with the founder to shape brand identity, seasonal direction, and product strategy • Owned all aspects of women’s product design as the sole designer—driving seasonal collections from initial concept through to final production • Managed fittings and partnered closely with development to ensure function and design integrity • Delivered cohesive seasonal stories and led presentations to internal and external teams

Freelance Senior Designer & Developer

2017 – 2021

Portfolio includes:

• stori → Launched stori from Concept to Consumer → Designed & Developed brand identifying styles iconic to stori (apparel focused on gym / lifting workouts) • Ride Cycle Club → Designed & Developed RCC's Launch line for women's & men's (apparel focused on spin workouts) • Hernest Project → Designed slow fashion sleep + lounge wear • Manduka → Developed multiple seasons with a contract Design Team • Oiselle → Designed key styles for FW21 season • Tyrock Barclay → Tech Pack + Pattern creation for an accessory • Imalac → CAD Sketch & Tech Packed an in-depth nursing bra (launch style) • Joyberry Yoga → Designed a line focused on women's yoga

+ more

Designer

2013 – 2016

• Designed & managed a style count of 25 styles on average / season (4 seasons per year) • Researched seasonal trends, innovations, construction methods • Applied color & print to the seasonal line, ensuring cohesiveness & wear-ability with each style • Presented seasonal line throughout the design & development process to an audience of 50+ people including: Creative Director, VP of Design, Design Directors, Global Buyers, & Merchandisers • Hosted and lead Design Meetings both locally & globally - including key cities such as New York City, San Francisco, Vancouver, Tokyo, & Seoul • Generated new concepts & solutions to create mock-ups for presentations • Created detailed hand & computer sketches • Created thorough Tech Packs for each style - including Front, Back, & Side Sketches, as well as detail sketches & in-depth construction information • Traveled to manufacturers 2-3 times per year to develop styles • Provided seasonal Fabric + Trim Direction, including a full brief to the Raw Material Team

Designer

2011 – 2013

Detail-oriented Apparel Designer with experience leading the successful launch of apparel collections, including the Women's PureProject line. Specialized in creating seasonal color palettes, designing unique sublimation prints, and researching market trends. Highly skilled in supporting design and merchandising teams, providing trim design sheets, and improving style offerings based on buyer feedback.

Senior Apparel Developer

2009 – 2011

Focused on Women’s Yoga + Men’s + Seamless

• Produced complete spec packs including tech sketches, base size specs & BOM. • Managed fit sessions ensuring the correct recommendations were made for fit & construction issues, consulting with the Fit Specialist and QA Technician where needed. • Managed workflow for the category to meet the time & action calendar. • Managed direct reports by delegating workload & providing necessary training for their role. • Ensured optimal specified construction methods to improve factory productivity & pricing margin. • Worked closely with the Designers to attain the desired look, fit, & feel of each style. • Worked cross-functionally with Sourcing & QA to accurately assign new styles to appropriate factories as well as providing feedback on prototype development. • Reviewed costing of each garment to ensure lululemon athletica was hitting the desired margins. • Ensured quality standards were met or exceeded in accordance to lululemon athletica’s QA Manual. • Managed & attended seasonal development trips to factories. • Ensured up-to-date knowledge of construction & technology by researching market trends through competitor shopping & referencing various media. • Maintained daily communication with internal team members as well as with external factory partners. • Ensured products being developed met all functions of specified end use. • Served as primary developer of all seamless apparel.

Product Developer II

2004 – 2008

• Created & maintained all Tech Packs, Seasonal Tracking Document, & Line Plan for new & updated styles for each season. • Drove the development process & implemented all necessary steps during prototyping & commercialization of the product line. • Worked with the Product Line Managers to attain the desired look, fit, & feel of each style. • Worked with the Pattern & Spec Engineer to fit & alter garments to meet the requirements of a specific design or function. • Worked with the production team to ensure that Brooks Sports could meet raw material minimums. • Reviewed costing of each garment to ensure Brooks Sports hit the desired margins. • Served as the main contact between Brooks Sports & the garment vendor. • Designed various key styles • Maintained the color merchandising line plan – showing all color offerings in each style available, per season. • Organized/prepared photo shoot samples for lay-down & action shots for catalog.

Associate of Applied Arts - Fashion Design

2002 – 2004