Ryan Reinke
Partnerships & Operations for Emerging CPG Brands · Higher Celebrations
Park City, UT
In My Own Words
With more than 8 years of experience in relationship development and consumer impact, I am passionate about creating memorable and impactful experiences for customers and our partners. As a Partner at Higher Celebrations, I lead the strategy and execution of expanding our presence and impact in the various industries. I work with a diverse and talented network to identify & secure new opportunities, build & maintain strong relationships, and design & deliver innovative and impactful products and solutions. I enjoy sharing my expertise and insights with others. I am always eager to learn, grow, and collaborate with people who share my vision and values.
Beyond my work with HCI, I help to lead the strategy and execution of expanding brands presence and impact in the regulated CPG space. From contract manufacturing to licensing celebrity talent and IP, my experiences over the last 4+ years in start-ups has been nothing short of rewarding and extremely beneficial to my professional development.
If you are still here, and reading along, feel free to check out my personal page at www.rr-cs.me , which highlights the work I do with groups other than Higher Celebrations!
Work Experience
Founder
RRCS2024 – Present
RRCS drives growth, fuels revenue and builds relationships for emerging & established brands. I work with a diverse and talented network to identify & secure new opportunities, build & maintain strong relationships, and design & deliver innovative and impactful products and solutions.
Agent
GRTR2023 – Present
The GRTR team works with talent and brands looking to penetrate new categories of consumer goods through strategic partnerships.
Ski Instructor
PSIA - AASI Professional Ski Instructors of America - American Association of Snowboard Instructors2024 – Present
National Accounts and Operations Manager
Minerva Medical Supplies, INC.2020 – 2022
During my role as National Accounts and Operations Manager, I managed our vendor relationships, including all of our suppliers to ensure clear communication and operational efficiency. I directly managed and grew the company's larger accounts (6 figures monthly sales), while generating invoices, purchase orders, and credit memos for the transactions. I facilitated the coordination and execution of all shipping, whether in house or drop-shipping from vendors, and worked closely with our customers to keep them informed and provide timely solutions if issues did arise. Beyond my personal responsibilities, I also managed and delegated responsibility to a team of 8 to ensure sales, fulfillment, purchases and customer service were properly handled on a daily basis.
Sales Team Manager
Minerva Medical Supplies, INC.2020 – 2020
As the Sales Team Manager, I generated sales decks and marketing materials for distribution to prospective clients while securing the largest client in the 5-year history of the company, growing purchasing capital by over 250% in my first 30 days. I was responsible for the training and day-to-day operations of the 4 sales associates on my team.
Property Assistant-UCLA Rose Bowl Sports Properties
Learfield IMG College2019 – 2020
As a Property Assistant for Learfield IMG College at the UCLA Rose Bowl Sports Properties, I managed and executed sponsorship elements for UCLA Athletics including UCLA Football, Basketball, Gymnastics and other Olympic Sports. These elements included on-site activations, digital/print assets such as email banner click-thru ads, in-game signage and logo inclusion on marketing materials. I managed and assisted in the activation of Rose Bowl sponsored elements including the Fan Fest area that drew over 30,000 fans, and facilitated national and local partner’s activations to further enhance brand exposure and consumer engagement. As one of the leads for all Olympic Sports, I generated and integrated new activations and in-game promotional ideas for current and prospecting partners which included thresholds, giveaways and concourse activations. I was also the lead photographer for all events and was responsible for obtaining high quality photos to build out proof-of-performance recap decks for our partners. Other office duties included goods procurement for both offices, fulfillment of promotional materials/tickets/and other gear, managing promotional inventory, digital filing of important documents and files, building out proof-of-performance recaps and generating new prospecting leads for our sales team.
Marketing and Promotions
Boston University2018 – 2018
As a Marketing and Promotions intern for the Boston University Athletic Department, I created and executed in-game promotions and contests for Men’s Soccer, Women’s Soccer, Field Hockey, Women’s Ice Hockey, Men’s Basketball and Women’s Basketball. I was also given the responsibility to write media scripts and operational timeline sheets for sporting events for all departments involved in game day operations. I also wrote the Marketing Plans for Men’s and Women’s Basketball, as well as the Marketing Review for Men’s Soccer. During games, I ran the video-board, the music and worked with the PA, and ran and executed marketing tables to help promote a memorable fan experience. I processed and executed non-profit ticket requests while being the direct contact for non-profits at Boston University. I executed successful group trips to games while maintaining NCAA compliance regulations. I completed market research for new promotional giveaway items to attract larger attendance numbers for athletic events. We were given a $500 grant in which I conducted marketing research to generate a grant breakdown of the proposed items for promotional and giveaway needs for NCAA Conference Tournament games and events including semi-final and championship games at Boston University.
