Rosalind Patterson
Graphic Designer
Madison | United States
Skills
No information
Interests
Graphic design
Running
Cycling
Animals
Weight lifting
Art history
Industries
Bike
Creative Agencies
Lifestyle
Outdoor
Snow
In my own words
— Rosalind• Design Professional specializing in work for the Outdoor Industry for Graphic Design, Brand Direction and Marketing.
• Created over two hundred at graphic design works for tangible goods from cycling apparel, snowshoes, inline skates, water bottles, bicycle stems, helmets, ski poles, bicycle paint, skate boards, screen printing, vinyl cutting and more. • Outdoor and lifestyle industry work experience of 8+ years in cycling, skating, snowshoeing and lifestyle brands. • Detail oriented individual known for managing complex projects, story telling and delivering on tight timelines.
Trajectory
May 2025 — Now
Graphic Developer · Revelyst | Giro and Bell
Graphic Developer for the Hardgoods helmet category, with exceptional skills and knowledge of products and processes to bring innovative graphic designs to completion. Strong focus on developing quality, on-time, cost-effective products that accurately reflect Giro and Bell Helmets for bicycle and snow in the Revelyst – Adventure Sports position as an industry leader.
Review graphic samples, for color, quality, cost, and execution and collaborate with factories to deliver accurate and cost correct products. Maintain internal systems to reflect latest graphic information, work closely with designers and merchandisers to deliver the best products possible.
Dec 2015 — Now
Owner and Design Professional · RZ Designs
My freelance practice. Work with clients to create their graphic designs into custom cycling apparel, team branding, bicycle paint, water bottle designs, sock designs, and more. "Applied Design". Understanding of manufacturing abilities and constraints, time line, client's budget, work with suppliers to create products.
Sep 2024 — May 2025
Senior Designer & Production Artist, Scotty Cameron · Acushnet Company
Designing all Scotty Cameron products for mainline, limited releases, and events.
Jul 2022 — Sep 2023
Graphic Designer · Trek Bicycle Corporation
Designing graphics for road category (bicycles road/gravel/tri/cyclocross, components and accessories), Project One and Trek Factory Racing. Color and trend research and development, production artwork, concept creation.
Oct 2018 — Nov 2021
Senior Graphic Designer · ELEVATE OUTDOOR COLLECTIVE
Graphic Designer for Tubbs Snowshoes, Atlas Snowshoe Company, K2 Skates, and Backcountry Access. Everything from graphics for products, consumer and trend research, SWAG/POP, social media and asset creation, overseeing photo shoots, photography, print and catalogs, and presentations. Work alongside Marketing, Engineers, Product Line Manager, and Freelancers.
Sep 2016 — Aug 2017
Art Director · Verge Sport
Oversee artwork creation, delegation, and production for all USA customers for custom cycling apparel. Work with customer to create their designs, assign clients to art staff based off of our production timeline and client's needs, understanding of manufacturing abilities and constraints. Work closely with the factory in Poland and the Customer Service staff.
Dec 2013 — Nov 2015
Art Director · Sommerville Sports
Work closely with clients and sales reps of developing designs as well as with CEO on new product development, testing and gathering of feedback, create logos, brand identities for teams through Adobe Illustrator for creating cycling apparel. Work closely with factory throughout production of products for each client, creating new products. Design Sommerville Sports branded products and print for trade shows, and sponsored events.
Activity
Education history
Massachusetts College of Art & Design
BFA | 2008 - 2012
