Rachel Lindau

• Managed 100 vendor relationships and gave direction on their performance to the financial plan • Ran weekly financial reports and presented finding to entire company • Created a customized assortment for 65 stores and ecommerce, increasing Nutrition sales to $220K, +3% week over week • Analyzed vendor performance and made necessary inventory transfers driving an increase in sales of 5% month over month • Manipulated and built SQL’s to influence buying decisions • Made strategic decisions on Apparel pricing approach by store, growing sales +8% month over month • Directed analysts on correct product assortment placement increasing the monthly turn to 5%

Marketing •Calculated advertising projections in conjunction with $30M USD financial plan •Managed inventory and product markdowns that drove a 7% increase in swim and surf sales in Quarter 1 compared to a 3% increase in the year prior Financial Management •Independently created a merchandise assortment based on a financial plan of $15.9M USD for Fall/Holiday 2016 •Built a tailored product assortment for 480 stores and ecommerce with the planning team, which lead to an increase in swim and surf sales of $2.3 M USD, +6.4% year over year. Ranked 4th of 52 departments. •Partnered with private brand team for the development and growth of 3 private brands increasing sales from $5M in 2014 to $14M USD in 2016. •Managed 1500 inline items and 480 store assortment Logistical Coordination •Determined key items and researched in stock levels to guarantee correct inventory placement leading to a 20% increase in sales for top regions year over year

• Built strong relationship with vendors through requesting samples, negotiating cost, and product meetings • Prepared and distributed new product information assuring correct retail and product information was placed online and in catalog • Proofed catalog and web copy for accuracy • Researched and pursued trends in the cooking industry to stay competitive with other cooking retailers • Maintained and created new and existing items • Analyzed financial reports to assist in buying decisions • Produced an in-depth analysis to determine the bar category was a key area of growth