Jan 2019 — Now
Head of Product Management · Blue Moon Digital
Oversee and drive Martech SaaS products by identifying opportunities, conducting market research, generating product requirements, production timetables, pricing, time-integrated plans (roadmaps), and GTM materials for product introduction. Projects include Marketing Mix Modeling, Predictive Data Science, and Marketing Automations for the agency and our clients.
May 2017 — Dec 2018
Account Director - Digital Marketing · Blue Moon Digital
Served as a key relationship team lead and partner with clients on both a strategic and tactical level. Provided support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients’ businesses.
Sep 2016 — May 2017
Digital Marketing & eCommerce Director · Freebird by Steve Madden
? Hired to oversee the process and management for website launch, digital marketing strategy, and building a comprehensive eCommerce team.
? Defined project deliverable and monitored status of tasks for website launch.
? Delivered status reports to stakeholder for budgeting and planning purposes.
? Monitored costs, timescales and resources used to achieve website launch.
? Managed web-based campaigns by collaborating with internal partners to ensure brand consistency and best practices.
? Maximized community by developing social media experiences on Instagram and Facebook, while generating content, brand presence, and ambassadors/influencer outreach.
? Recruiting and hired web developer, graphic designer, social media coordinator, and email marketing manager.
Oct 2015 — Oct 2015
Director, Digital Experience & Engagement · eBags
? Communicated, managed, and executed the strategy within the site resulting in an annual net volume $105.6 million, 53% comp, exceeding sales and gross margin budgets.
? Implemented key marketing programs and site enhancements driving a 12% increase in conversion.
? Consistently reviews website analytics to identify site enhancements, optimizations, and conversion with fact-based improvements to the site.
? Guide, drive and manage a team of four eCommerce merchandisers.
? Leads the creative review and approval process for all critical content development efforts.
? Key lead on TripAdvisor partnership including shared content integration, on site merchandising and marketing.
? Spoke on behalf of the organization at Shop.org Digital Experience Conference on Customer Experience.
Oct 2014 — Nov 2014
Manager, Global Digital Experience & Engagement ·
Apple Inc? Define the Global Merchandising strategy with Marketing and Merchants for Apple.com across 4 platforms and 39 countries.
? Act as the editor-in-chief to ensure there are fresh new stories that reflect Apple.com point-of-view with an eye on the copy and messaging including writing creative briefs for new supporting stories.
? Coach, manage, motivate, and develop a worldwide team of five merchandisers.
? Establish a baseline performance standard for placements and assets to make data driven trade off decisions and execute both short- and long-term optimization efforts.
? Partner with Site Management and Publishing to ensure support for and execution of the digital merchandising strategy, new features and functionality with an understanding of the underlying technical infrastructure of the site capabilities and limitations.
? Identify and support opportunities for AB testing, with a focus on improving conversion through analytics.
May 2010 — Sep 2014
Digital Merchandising Manager · Williams-Sonoma
? Communicated, managed, and executed the Visual Merchandising strategy within the site resulting in an annual net volume $286.6 million, 8.5% comp, exceeding sales and gross margin budgets.
? Implemented key marketing programs and site enhancements driving a 3.8% increase in conversion.
? Coached, managed, and developed five assistant merchandisers and one merchandise coordinator for promotion readiness and career path planning.
? Partnered with Internet creative and producers to develop site design to drive product sales and conversion.
? Worked with inventory planning to meet product availability needs in order to maximize sell-through.
? Managed product setup process to ensure complete accuracy of information and on-time launch.
? Analyzed site metrics to connect web behavioral profiles to customer, sales, and merchandising then leverage learning's for recommendations to current and future changes.
Jan 2009 — May 2010
Store Manager · St John Knits
? Achieved 2010 annual volume $3.1M, 15.2% comp, exceeding sales and MMU budgets.
? Partnered with buyers to maximize store inventory through communication on fast/slow sellers and specific regional assortment needs to improve regular price sell-through.
? Coached, developed, and motivated four commission sales associates to meet sales goals through training on product knowledge, clientele management and relationship selling skills.
Aug 2004 — Dec 2008
Merchant/Buyer · Neiman Marcus
? Managed annual net volume $26.9M, 35.3% comp, exceeding sales and GM budgets; consistently drove positive comps to beat sales and GM budgets during entire tenure.
? Coached, developed, and motivated two assistant buyers.
? Built financial seasonal plans and monthly projections, including analyzing and tracking weekly sales, inventory, turn, and sell-through by department, vendor, and stores.
? Worked closely with vendors and stores to improve regular price sell-through with on-time shipping, markdowns, and negotiate quarterly/seasonal returns to vendors.
