PHILIP MCDANIEL

Senior Brand Manager · Deep Silver

Sonoma, CA

Work Experience

DS

Senior Brand Manager

2016 – Present

• Strategize, manage and execute 360 go-to-market campaigns for Deep Silver product launches in North and South America. • Build out product forecasts through qualitative and quantitate research. • Oversee multimillion dollar marketing budgets. • Coordinate with internal groups including sales, international marketing, social media, retail/channel marketing, operations, creative services and finance. • Brief, lead, and manage external agencies and teams (Media, Creative, Experiential, Event). • Create and present sales and marketing presentations to retail buyers domestically and internationally (Walmart, Amazon, Best Buy, Gamestop, and more).

N2

Brand Manager

NBA 2K

2012 – 2016

• Responsible for all athlete and influencer sponsorships and activations (more than 50 total), including initial agency/athlete outreach, contract negotiation, managing legal process, and the execution of all athlete deliverables (appearances, social media, in-game productions). Some of the athletes and influencers include Steph Curry, Kevin Durant, Kobe Bryant, James Harden, and Shaq O’Neal. • Managed campaign content creation, including ideation, scheduling, and execution with athletes/agencies. • Coordinated client side of the production of multiple TV/digital video productions, including one featuring Arnold Schwarzenegger, and others featuring A+ NBA and WWE talent. • Developed brand/product and packaging art with external art agencies. • Managed NBA 2K and WWE 2K’s partner activations: Walmart, Samsung, Turner, Nike, Jordan. • Directed NBA 2K’s event ideation and execution at trade shows and event shows including E3, NBA All-Star, and TNT’s Opening Night Tip-Off events.