Petra Lengyel
Global Head of Retail Merchandising and VM · Sloggi, Triumph Intertrade AG
Zurich, ZH
In My Own Words
13 years of international experience in product merchandising, retail buying, brand experience and strategic planning. Successful track record in product management, maximizing productivity, profitability and inventory turnover through multiple channels (Online & Offline, owner & partner retail, FO, E-commerce, SIS) and regions (EMEA, Americas, Asia & Japan). Demonstrate strong cross-functional collaboration and leadership to achieve business objectives and sales & margin targets. Tenacious in building new businesses and effectively capitalize on new opportunities within the organization. A creative, who is passionate about brands, fashion & design with a good sense of new trends and aesthetics.
Work Experience
Global Head of Retail Merchandising and VM
Sloggi, Triumph Intertrade AG2018 – Present
In the global omni-channel team, I oversee the global Retail Merchandising, VM & Retail marketing strategies and activities. Create global guidelines & principles and ensure those are followed, while adding local specificities. Strong involvement in store concept development and store openings/refits to optimize space productivity and to balance product and brand presence.
Senior Global Retail Buyer - Own and Parner Stores
Salomon, Amer Sports2015 – 2018
Build product strategy and assortment for own and partner stores in EMEA, North America and Mexico. Involved in the Idea to Product meetings (From Seasonal Kick off, through Design review to Commercial Brief) and briefed product managers about D2C product needs and branded space category structure. Worked closely with Retail Experience to push the right monthly stories in Windows and have the necessary store layout and sell-in tools to highlight Franchises and product benefits.
Buyer & Merchandiser EMEA - Ecommerce
The North Face, VF International EMEA2010 – 2014
Streamlined the process of developing online merchandising and buying strategy to increase sales, margin, inventory turnover, and customer satisfaction. Selected the online assortment from the in-line merchandise offering. Evaluated net sales, margin, sell out, WOS, SKU performance & inventory. Key Achievements: • Consistently met and exceeded set target which resulting in growing staff members from 1 to 3. • Functioned with highly trained Planning & Online team to create the buying plan which included, time-phased sales, margin, inventory, and receipt components. • Arranged seasonal merchandising calendar in line with retail & brand initiatives and developed on/off site and newsletter campaigns, promotions & collections. • Collaborated with digital marketing & VM to improve product presentation and enhance brand through brief marketing about copy production, photo & video assets and proof the layout/creative of the website.
Pan-European Retail Merchandiser
Foot Locker Europe2007 – 2009
Answerable to the senior merchandiser for Men’s Footwear; Merchandise the Men’s Casual Footwear dpt. (Nike, Adidas, Converse, Vans, DC, and Globes) in 17 countries for app. 500 stores. Delivered the right products to the right stores in the right time. Held full accountability for regular operations such as keeping contact with regional managers/Store managers and set up new stores, reviewing sales and control merchandise distribution.