Peter Zhao

• Creating and managing captivating and influential digital media content for all social platforms • Developing and executing marketing strategies that focuses on accomplishing both short term and long term growth objectives through brand activations, social media campaigns, and e-commerce sales • Leveraging the Way of Wade brand to increase brand awareness, credibility, and social media presence • Identifying celebrities and influencers to create marketing programs in order to seed product, leverage social media reach and support the brand’s identity and direction