Peter Amirato
Sr. Marketing Manager · iMatrix
San Diego, CA
In My Own Words
Experienced Marketing leader with a demonstrated history of working in the marketing and advertising industry. Skilled in Web Development and Design, Event Management, Art Direction, and Creative Campaign Execution. Able to bridge the gap between creative and technical process with a passion for building efficiencies while utilizing automation technologies.
Consistency is key. If you can't track it, it never happened.
Salesforce - Pardot - Infusionsoft - Marketo - Adobe CS - IFTTT - Analytics - Adwords - SEO - PHP - JS
Work Experience
Sr. Marketing Manager
iMatrix2016 – Present
Overview: Spearhead the strategy, development, and execution of marketing plans for iMatrix’ chiropractic, eyecare, and veterinary brands. --Increase customer acquisition through automated email nurture, educational inbound content strategy, paid digital ad campaigns, SEO, affiliate partnerships, and social network programs. --Managed team of marketing professionals to develop B2B messaging and creative to better connect with both prospects and clients. --Engineered and implemented multiple automation processes to build team efficiencies, including in-depth reporting on defined metrics and KPIs.
Digital Marketing Manager
Faulkner Media Group2014 – 2016
Developed new web presence and re-branding of FMG while engineering tools for content creation, lead distribution, and online interactions. --Worked with cross functional teams to implement and scale use of Salesforce and Pardot CRM. --Developed proprietary webinar system to capture, nurture, and report on both organic and paid leads through high quality pre-recorded video sessions. --Held weekly team training to educate staff on marketing initiatives and Salesforce lead management.
Graphic Design (Contracted)
Monster Energy2015 – 2016
Designing production level assets for local market programs. -Large media / Signage -POP / POS media -Product / Event activation
Asst Marketing Director / Digital Marketing Manager
Immudyne2013 – 2014
Built and managed all web properties, assisted with directing re-brand efforts, ideation, and execution of strategic marketing campaigns for all brands. --Created A/B testing campaigns. Analyzed data to improve messaging and increase user return rate. --Managed email sends and newsletters increasing brand awareness and client email database. --Presented to executive management monthly lead-to-sales projections, post mortem analysis, branding initiatives and product launches.
Marketing Manager
SRH Productions, Inc.2007 – 2012
Responsible for creating customer connections, strong brand image, encouraging online sales, managing the online transaction system, improving user experience, and nurturing prospects through digital and event based promotions. --Leveraged team of sponsored athletes, bands, and brand ambassadors to grow and engage target demographics. --Organized and coordinated retail, vendor, and fan based events. --Designed and developed end to end e-commerce web presence with full social network integration. Raised social interactivity 1400% over 16 months - 200% in first 90 days
