Niki Cousins
Founder
Denver | United States
Skills
No information
Interests
Ski/snowboard instructor volunteer for the national sports center for the disabled
In my own words
— NikiI am a dabbler in all things creative and an adventurer at heart.
I am skilled in graphic design and marketing and would like to use my creative abilities to enhance the world around me. I have a bachelor's degree in Apparel Merchandising. I have 10+ years' experience in the outdoor industry specializing in visual merchandising, marketing, social media, buying and assortment planning, and management.
Trajectory
Jan 2022 — Now
Founder · Bloom Creative Labs
I started Bloom Creative Labs as a unique creative agency with an artistic and versatile approach. I am a creative problem-solver that loves a challenge. I've partnered with small businesses, non-profits, and corporate and membership organizations, and many others to design highly impactful, customized brand identities, results-focused marketing initiatives, and even efficiency-improving spreadsheets and processes.
Feb 2018 — Oct 2018
Regional Territory Assistant Manager · Sherpani
Manage wholesale accounts in multiple territories across the United States
Design and implement a strategic sales plan that expands our wholesale customer base and ensures a strong presence in the outdoor and fashion industries
Sep 2017 — Feb 2018
Store Manager · Ibex Outdoor Clothing
Maximized productivity and business development through high levels of customer service with a coaching approach to staff training and development
Planned and executed in- and out-of-store events to increase customer engagement and create relationships with core groups and businesses within the community
Implemented new NetSuite POS system and worked with NetSuite to troubleshoot and solve companywide issues
Managed liquidation and store closing
Key Achievements: Increased sales by 13%, increased customer conversion by 20%
Jun 2017 — Sep 2017
Denver Assistant Store Manager · Ibex Outdoor Clothing
Assist the Store Manager in daily tasks to run the store.
Mar 2012 — Jun 2017
Licensed Assistant/ Marketing Director · Colorado Commercial Companies
Created inbound and outbound marketing strategies and content and maintained prospect lists at all customer stages
Leveraged automation platforms to create more effective, streamlined and unified content across all marketing channels
Built custom websites with project-specific photography and videography
Generated new, creative marketing ideas and events to drive awareness, increase showings and obtain new listings
Key Achievements: Maintained landlord retention at 90%, increased tenancy renewal rates to 80% from 60%, reduced vacancy rates of commercial properties to < 180-days from > 270-days, grew email lists by over 150%
Nov 2010 — Mar 2012
Stock Supervisor · The North Face
Receiving, shipping, and auditing all incoming and outgoing merchandise
Member of management team
Key Achievements: Exceeded sales goals by 17% for 10 consecutive months, increased customer conversion by 15%
Sep 2008 — Apr 2010
Assistant Store Manager · Specialty Sports Venture
Managed 15+ employees in a fast-paced retail and ski and snowboard rental environment
Recruited and trained incoming seasonal staff for 12 Breckenridge Sports stores
May 2008 — Sep 2008
Store Manager/Visual Merchandiser · Out of Breath Sports
Conceptualized and implemented visual merchandising plan for new expansion of store.
May 2006 — Jun 2008
Sales Associate/ Visual Merchandiser · Outpost Sunsport
Completed 12 week internship as a Buyer’s Assistant
Activity
Education history
Colorado State University
BS | 2004 - 2008
