Nat Ross

Senior Consultant @ Life Time Inc. | Project Management-Business Development

Bentonville | US

Skills

Project Management
Business Development
Business Strategy
Social Promotion
Brand Strategy

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Interests

Triathlon

Snow

Road

Mountain bike

Cyclocross

Outdoor industry professional athlete

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Industries

Bike

Fashion

Lifestyle

Moto & Powersports

Outdoor

Run

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Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Nat

Highly accomplished and innovative sales and marketing professional with influential domestic and international experience in penetrating new markets, expanding existing accounts, and boosting retail profits.

Goal orientated and visionary leader with proven success in high price-point markets, premium product branding, competitor analysis, sales tracking and reporting. Highly skilled in brand storytelling, educational Rep training/mentoring and specialty retail sales. Polished communication, professional presentation, sales influenced, negotiation, and problem-solving skills.

Specialties Include: Strategic planning, consulting, forecasting, management, market analysis, budget planning, budget management, people management, public speaking, business to business, direct to consumer, distributer relationships, key account management, omni channel distribution, global sales, storyteller, media relations, private equity, advertising, digital marketing, marketplace analysis, competitor analysis, importing, reconciliation, event production, trade shows, product launch, power sports, customs compliance, factory production, dealer locator, product warranty, press releases, webinar production, customer acquisition, MAP enforcement, podcast, workplace mobility, product training, seeding, grassroots marketing.

Trajectory

Jan 2020 — Now

Senior Consultant · Life Time Inc.

Jul 2023 — Jul 2024

Director of Youth & Collegiate · USA Cycling

Director of Youth & Collegiate Cycling. Overseeing Collegiate Cycling including Confrence racing -programming. Launching NICA Bridge Program for young student athletes to continue cycling as a life-long activity. Assisted aspiring young athletes with Collegiate Varsity and Club introductions. Managed Collegiate Grants and Scholarships. Worked with communities developing youth club culture. Contracting Alumni of Collegiate programs for mentorship. Highlights include: • Came in under an annual budget of $600K annual and delivered $70K in grants • Six direct reports • Launched Youth Bridge Program & onboarded new collegiate teams • Drafted club growth & retention strategy • Introduced All-American program • Increased junior member communication & implemented data research • Updated collegiate rulebook & level-set leadership • Livestreamed National Championships & overhauled race calandars • Introduced gravel & e-sports to collegiate racing/National Championships

Jan 2019 — Jul 2023

Director Of Sales And Business Development · Pirelli

Director of North American Sales & Marketing Cycling Division. Set up initial Distribution in Canada and US. Oversaw 312% growth in first four years. Managed Market Plan and forecasting. Developed Mountain Bike and gravel product lines as well as E-MTB.

Jul 2014 — Jan 2018

Brand Director · KASK

Sales and Marketing for N. America Global Brand Strategy // Planning Global Brand Creative // Tactical Initiatives Team & Athlete Sponsorships Media Relations Sports & Event Marketing Digital Communications Public Relations Marketing Plans & Events Consumer Research // Activation

Mar 2012 — Jan 2014

Sales and Marketing Manager-BIKE · POC

Directing and managing Sales force for POC in the North American market. Hired sales team comprised of Independent Reps and managing outside Rep force. Overseeing Bike Division Marketing for the US and Canada. Developed and expanded the brand in the market through tradeshows, events, athlete management, specialty sales programs and initiatives. Managing inside and outside sales teams to open new accounts targeting growth, while expanding current categories. Tracking, monitoring, and reporting sales goals and end results while maintaining massive growth.

Sep 2009 — Apr 2012

N. American Sales & Marketing Manager · fi'zi:k

Specialized in bridging the gap between marketing and sales by growing and strengthening IBD relationships. B2B and B2C strategy alignment by Brand Specialist education and product positioning in the market. Direct and manage the North American market for Selle Royal Group as it pertains to fi’zi:k. Build and expand the brand through events, retailer visits, selling high end product, assessing opportunities, and implementing sales strategies and plans. Oversee inside and outside sales team to target growth, while expanding new categories. Tracking and monitoring sales goals of inside and outside sales Reps. Managing unrepresented sales force in territories such as Canada. Analyzing Rep goals in conjunction with sales reports and targeting demographic locations for focused sales efforts. Creating lasting impressions while developing strong brand relationships at the retail level.

Oct 2002 — Jan 2012

Owner · Pro Bike Center

Founder/CEO NICA Honorary Board of Directors Head Coach Aspen High School Mountain Bike Team Consulting, Product Development, Event Promotion, Professional Commentating, Bike Fitting, Team Management, and Coaching

Jan 2008 — Jan 2009

Beerocrat · New Belgium Brewing

Gold Medal "GABF" American Wheat while Brewmaster at Breckenridge Brewery-1997. With New Belgium: Managed the Field Marketing for out-of-state cycling event-Urban Assault Tour. Oversaw completion of Tour from set-up to tear down.

Jan 1998 — Dec 2009

Professional Cyclist · Trek Bicycle Corporation

National Champion, World Champion, Hall of Fame...

Jan 1994 — Jan 2005

Founder/Owner · Tough Guy Productions

Ski Industry marketing and promotion of telemark, AT, and backcountry skiing, through sanctioned competition series, demo tour, and ski film productions. Founded TGP to promote the sport of backcountry, telemark, and AT skiing. Partnered with SIA and industry affiliates to increase awareness and grow the sport and introduce others to opportunities for challenging themselves.