In my own words
— MikeMichael Misselwitz is a storyteller, editor, manager and marketer whose writing has appeared in Men’s Journal, Outside, Gear Junkie, SURFER and many others.
Following a six-year career in publishing, he adopted marketing into his skillset and has since helped scale a variety of e-commerce businesses, lifestyle brands, and cultural events. While marketing and PR are now his main focuses, Michael continues to publish stories about the outdoors, most often written from his home office—a hammock on the bow of his sailboat.
Trajectory
Jul 2018 — Now
Freelance Writer · Various publications
As a contributing writer for Gear Junkie, Men's Journal, Outside Magazine, SURFER, and other leading digital publications, I research, fact-check, shoot photos, and write stories about outdoor lifestyle, travel, action sports and gear.
Mar 2015 — Now
Marketing Director · The Mustache Bash
As the marketing director for America's premier funk and disco cultural celebration, I oversee marketing activations, manage website and social media content, direct the digital ads team and budget, and drive ticket sales to consistently sell out a 5,000-person event each March.
Oct 2021 — Jun 2022
Marketing Manager · OMBRAZ SUNGLASSES
As the marketing manager for Ombraz, I drove e-commerce marketing strategies such as email, SMS, SEO, A/B testing, digital ads, copywriting, brand collaborations, and public relations for new product launches.
Apr 2014 — Jul 2018
Managing Digital Editor · SUP Magazine
As the managing digital editor of SUP Magazine, I helped deliver six print issues per year, managed a team of writers to curate content, wrote and shot feature stories for print, managed web content, oversaw social media output, covered paddlesport events, developed sponsored content for advertisers, and surfed on my lunch break.
Feb 2012 — Apr 2014
Assistant Editor · SURFING Magazine
• Produced deadline driven editorial content for print and digital audiences
• Assisted in photo and content selection for monthly print publication
• Curated and posted video and photos for consistent traffic
• Web writing, copy editing, transcription and talent interviewing
• Lead researcher for SURFING’s marquee 50th Anniversary Issue
Activity
Education history
San Diego State University
Bachelor's of Arts | 2006 - 2011
