Mike Fischer
Creative Director
Fort Collins | United States
Skills
No information
Interests
Furniture building
Camping
My family
International travel
Vintage motorcycle building & riding
Vintage fashion
In my own words
— MikeI design new and problem solving apparel to have fun in.
Trajectory
Aug 2005 — Now
Creative Director · WERX Design
• Lead team in product of our day to day efforts of top level design, development, production, and logistics for top brands in the outdoor & active industry.
• Design problem solving apparel, gear, and accessories
• Work with vendor partners to achieve our target goals for price, quality, delivery, and capacities of development and production
• Create merchandise plans that create higher revenue goals for brands, and a concise point of view for every product in the range
• Brands include: Oakley, First Ascent/Eddie Bauer, Strafe, Flylow, Rawlings, Cirq, The Clymb, Western Rise, BLACKHAWK!, Asics, Burton, New Balance, Etc...
• Design & develop seasonal apparel lines for leading Outdoor, Snow, Lifestyle, & Active brands
• Consult on branding initiatives, Seasonal trend & color forecasting, consumer insights, & sourcing assistance.
• Manage Sourcing & Production for multiple brands
• Work with pro athletes & teams on product innovation initiatives - from the team field to Mt. Everest
Apr 2009 — Nov 2010
Director of Design · Marker Outerwear
• Responsible for complete Brand & Design redirection, to bring up to date, refocus, & target new audiences
• Design & develop seasonal collections of technical outerwear to base layers
• Factory / vendor / material sourcing, cost negotiations, line merchandising & planning, trend analysis
• Leader for Design, Development, Marketing, Production, Sample Room & Warranty departments
Jul 2006 — May 2008
Senior Designer · Under Armour
• Design lead for the entire newly formed outdoor and technical outerwear category (Mountain / Hunt / Tactical).
• Research, market, consumer, and trend forecasting, develop seasonal direction for category
• Managed and implemented design creation process to guarantee product excellence and effectively build the brand and category. Category grew over 10x.
• Manage seasonal freelance design team to ensure brand cohesiveness and collaborative direction of category
• Collaborate with other apparel product teams (i.e. marketing, sales, athletes), and business units (i.e. footwear, team, in-line) to ensure continuity regarding design strategies and brand positioning.
Jun 2004 — Aug 2005
Men's Designer · O'Neill
• Design within all categories for O’Neill Men’s line
• Technical design & development for industry leading board short program
• Product research through research trips, trend analysis, product testing, & forecasting
• Coordinated with Big Box buyers on all design issues for major SMU Projects
Jan 2004 — Jun 2004
Product Line Manager · Emu Australia
Managed Staff to handle design, development and production of footwear & apparel
Activity
Education history
Colorado State University
B.A. | 1997 - 2000
James Cook University
Continuing | 1999 - 2000
