Jan 2020 — Now
Owner + Chief Creative Officer · BCRE8IV AGENCY + SWAGTASTIC CLOTHING CO. - www.bcre8ivagency.com // www.SwagtasticClothing.com
Swagtastic Clothing Co. is a fashion brand based in San Diego, California. We built our brand to allow you to express your unique personality, voice, and individuality with attention-getting designs, unexpected, relevant messaging, and on-trend fashion to allow your confidence and personal brand to stand out in the crowd of sameness. Rock Your Swag!
www.SwagtasticClothing.com
Oct 2019 — Apr 2020
SENIOR CREATIVE DIRECTOR · AMENITY HEALTH INC. (MEDCLINE.COM)
Reporting to the CEO, I served as E-Commerce Creative Lead for MedCline.com, managing Art Directors, UX/UI, Copywriters, and contract talent, evolving brand presence and aligning creative strategy with business objectives to drive D2C sales. Working closely with Developers, Marketing, and external agencies, I led the ideation and execution of data-driven, human-centered design across all web, digital, video, and paid social, driving discovery, engagement, and trust for end-to-end customer experiences.
Jun 2014 — Jul 2019
CREATIVE DIRECTOR · AMERICAN SPECIALTY HEALTH
As Head of Creative for the in-house agency, I navigated creative strategy, visual design, messaging, brand evolution, and integrated, multi-channel digital marketing campaigns in the health care, fitness and wellness spaces for a branded house + house of brands.
Key Achievements:
• Directly impacted revenue growth from $265 - $700 million
• Built a team of 15 made up of Designers, Writers, and Production Managers into a World-Class Creative In-House Agency
• Worked closely with UX/UI + Developers to create end-to-end customer experiences across all web, digital, social, experiential, video, and traditional at the strategic and executional level
• Garnered 125 Creative + Marketing Industry Awards
Oct 2013 — May 2014
Leading a team of 10 Visual Designers, UX/UI, and Production staff, I navigated creative strategy, messaging, visual design, production and project management. I directed and maintained the visual aesthetic and holistic sensibility of Stone’s brand identity across web, digital, social media, merchandise, point of sale, packaging, environmental graphics, and photography. Collaborated with Marketing, Sales, Procurement, Operations, Events, and Executive Leadership to support business growth.
Nov 2010 — Oct 2013
CREATIVE DIRECTOR · NATIONAL UNIVERSITY SYSTEM
Reporting to the Vice Chancellor of Communications, I hired, managed, and mentored a team of 10 Designers, Writers, and Production Managers. I drove creative strategy, vision, and execution for all digital, web, paid social media, TV, and traditional channels, supporting nine affiliate universities.
Key Achievements:
• Increased leads, admissions and university profitability
• Elevated the quality of advertising through integrated design and messaging, with a strong focus on brand identity and creative strategy
• Garnered over 50 Creative + Marketing awards, including 3 Emmy Awards for TV Commercials
• Developed Paid Social Media campaigns that surpassed industry benchmarks (CTR+CPC) on Twitter and Facebook
• Instituted new creative processes, fostering a collaborative culture, increasing efficiency and productivity
• Restructured departmental hierarchy for career development, peer-to-peer leadership, and succession
Oct 2005 — Oct 2010
SENIOR ART DIRECTOR · JACK IN THE BOX INC.
Creative lead for the $3 Billion Jack in the Box brand, I was responsible for driving visual design, Jack personality and voice across all digital and tradition channels, including national ad campaigns, social media, OOH, direct mail, in-store decor, packaging, signage, uniforms, and corporate communication.
Key Achievements:
• Collaborated with branding agency to develop new logo
• Led branding design efforts, developing brand elements used to create new building exterior design, interior decor, signage, Marketing and package design for new JBX concept
• Hired, mentored, and managed creative team
• Collaborated with Product + Regional Marketing Managers to support sales campaigns and new product launches