Michael Sinclair

• Developed corporate image for several different subsidiary companies. Imaging included: branding implementation standards, logo design, typographic palette, and color scheme.• Hand-coded multiple HTML4 and HTML5 websites. Projects for both Zone and their operators.• Organized, retouched, and watermarked historical inventory (20,000+ photos) of laser tag sites throughout the world. Added to the inventory by photographing new sites.• Print marketing projects included binder design, CD design (disc and case), postcards, flyers, pop-up banners, and outdoor signage.• Tradeshow display design was achieved through various large-format prints. Research included extensive consideration of the customer experience.

• Develop branding for child company through logo and web design.• User interface design included intensive study of online customer experience. Web layouts and organizations themed off of habits and tendencies of typical user.

• Designed and built various types of skate ramps, including: kickers, pyramids, fun-boxes, quarter-pipes, vert-ramps, and mini-ramps.• Developed corporate image including: naming, logo-design, brand standards, and visual identity.• Responsible for print and web marketing. Projects included: website development, SEO, and print advertisements. Guerilla sticker campain resulted in 10,000 UV stickers placed throughout the city.• Event planing included organizing monthly events to maintain customer draw. Events ranged lock-ins, competitions, and concerts.• Daily operational responsibilities were: cashier, janitor, handyman, customer service, manager, stock boy, babysitter, security, safety officer, and teacher.