Michael Ross

Seven Wolves Design - DESIGN STUDIO SPECIALIZING IN CONSUMER OBSESSED GRAPHIC STORY TELLING

Woburn, MA

In My Own Words

Boston-based multidisciplinary design leader with 15+ years of innovative consumer focused art direction, storytelling, graphic design, illustration, brand identity and fashion design experience in the apparel, print and music industries. Trusted partner to executives for bringing innovative practices and thought leadership to the creative and art direction of the organization. Creative communicator capable of garnering buy-in from individuals from all levels of the business.
Highly specialized in consumer strategy, brand development and storytelling with action sports, performance, outdoor, heritage and lifestyle brands as well as entertainment and graphic t-shirt cultures. Possesses dynamic leadership talent, entrepreneurial spirit, strong knowledge of aesthetic form, intuitive attention to detail and the ability to design into various consumer targets by interpreting trends as commercial graphics. Brings a strong point of view built on personal inspiration and creative ideas while aligning to brand identity to create both fresh and compelling graphic stories; including color, material trends and applications. Possesses a proven track record for creating on-trend best-selling designs that consistently meet objectives while maintaining brand identity and increasing profits. Dynamic hands-on team player who leads by example; identifies, nurtures and directs talent; creates opportunities and leverages strengths. Excellent communications skills, with the ability to persuasively present innovative graphic design and trend concepts to change the course of action; effectively communicates responsibilities and timelines to design teams. Outstanding teamwork, influential people and management skills, superior organizational and time management skills as well as artistic skill sets make me an ideal candidate for success in a creative, fast-paced, multi-faceted deadline-driven environment.

Areas of Expertise
• Art Direction
• Story Telling
• Brand Identity
• Graphic Design / Adobe Pro
• Illustration / Typography
• Print Execution and Innovation
• Athletic Apparel / LineArchitecture
• Partnership Strategy
• Consumer Strategy
• Stakeholder Engagement
• Team Development
• Performance Management

Work Experience

Principal and Owner / Consultant - Creative Direction and Design

Seven Wolves Design - DESIGN STUDIO SPECIALIZING IN CONSUMER OBSESSED GRAPHIC STORY TELLING

2013 – Present

• Multidisciplinary design and illustration studio with a passion for great design; highly specialized in consumer strategy and brand development with action sports, performance, outdoor, heritage and lifestyle brands as well as entertainment and graphic t-shirt cultures. • Provide services in art direction, graphic design, illustration, storytelling, brand identity, consumer strategy/analysis, logo design, apparel design, album artwork, poster design, deck presentation packages, packaging design and set design • Translate abstract brand ideas into conceptual and commercially viable design solutions • Drive product creation within the athletic and lifestyle industries with a proven track record for visualizing consumer behaviors and connecting with them through the creation of commercial, yet inspirational, forward thinking designs • Establish long-lasting collaborative relationships with clients by showcasing the best original artwork possible that is unique to brand vision, enhances brand awareness and increases brand sales (ex. Improved top-line sales for JANJI by defining brand identity and consumer • Selected Clients: Bowery Presents, IFC-Independent Film Channel, Janji, Local Supply Co., McGarry & Sons, Mighty Healthy, MLB, Passenger Clothing, Puma, Puma Lab, Fenty by Rhianna, Reebok/Cross Fit, Quicksilver, RocaWear, Ryan Scheckler, Salty Shoes, Shaun White, ShowCobra, Tapout, York Athletics Mfg., X-Games https://instagram.com/sevenwolvesdesign/ http://sevenwolvesdesign.com/