Linda Romero
Marketing · Mindful Media
San Diego, CA
In My Own Words
I am an independent marketing professional with a background in sustainability offering marketing, business development, and project management services to brands doing good in the world. I have worked with clients in the outdoor, travel, health and wellness, yoga, and sustainability industries and spent the last five years growing a leading outdoor media site.
Work Experience
Marketing Manager
Mindful Media2015 – Present
Independent marketing services for clients in the outdoor, travel, and health and wellness industries including:
- Social media marketing strategy and management - Email marketing, optimization, and segmentation - Paid ads - Website optimization and management - SEO and content strategy - Content creation, optimization, and management - Project management - Influencer and affiliate marketing
Director of Marketing & Operations
Bearfoot Theory2019 – 2024
Helped grow Bearfoot Theory into a leading online outdoor resource reaching millions annually. - Managed content, email, SEO, and social media strategies including Facebook and Instagram ads, as well as events, brand partnerships, PR, and the website. - Wrote and edited hundreds of blog posts as well as website, email, and social media content. - Earned media mentions in outlets such as Forbes, National Geographic, Outside, Backpacker, Lonely Planet, Better Homes & Gardens, SELF, and more. - Secured nearly $100k in brand sponsorships annually and managed marketing campaigns for brands such as REI, Backcountry, lululemon, and more. - Planned and hosted a successful 450+ person outdoor festival exceeding attendance and sponsorship goals. - Managed affiliate marketing, worked with affiliate partners, and grew affiliate income substantially.
Marketing Project Manager
Mod Girl Marketing2016 – 2017
- Managed marketing projects for Mod Girl Marketing and their clients. - Worked with the team to create comprehensive digital marketing strategies. - Oversaw web development projects and created optimized website copy. - Created and managed social media marketing strategies. - Assisted with the development of sales funnels and lead generation strategies.
Business Development & Sustainability Manager
World Recycling Surfacing Group2014 – 2015
- Wrote website content, press releases, blog posts, and other content. - Created and edited a variety of marketing materials (online and print). - Managed web development projects for brand websites. - Maintained three company websites and developed marketing strategies. - Organized and presented live workshops and online webinars to high level decision makers. - Represented the company at industry events and conferences.
Associate Program Manager
Center for Sustainable Energy2011 – 2012
- Managed the California Solar Initiative for the San Diego Region as part of a team. - Organized and presented live workshops and online webinars to homeowners and other program constituents. - Maintained, updated, and managed solar project data for the San Diego region.
Education
Bachelor of Science in Physical Geography
San Diego State University2003 – 2008
Bachelor of Science in Physical Geography
Certificate in Digital Media Content Creation
University of California San Diego Extension2015 – 2016
Certificate in Digital Media Content Creation
Master's in Environmental Science & Management
University of California Santa Barbara2008 – 2010
Master's in Environmental Science & Management
