Liam Barrett
VP of Global Sales · 100%
Carlsbad, CAIn My Own Words
Experience in B2B sales responsible for all key account planning, clinic and sales development, merchandising, assortment planning, trade shows, and ecommerce interface. This position has allowed me to gain a frontline perspective with measurable results.
Previously I held multiple roles with Oakley in sales and marketing.
Marketing and events continue to be my passion, from concepts to ROI analysis. Managing multiple internal relationships and agencies simultaneously to produce the best possible outcome. Ensuring maximum exposure and seeking new approaches on constantly evolving media platforms. Developing messaging specific for Brand and product focus balance.
Work Experience
Senior Global Brand Manager
DRAGON ALLIANCE2019 – 2022
Brand Strategy / Team & Ambassador Management / Merchandising / Advertising & Media
Regional Sales Manager
DRAGON ALLIANCE2017 – 2019
Manage Sales Team: Southeastern US / Southwestern US / Puerto Rico / Hawaii/ Costa Rica Categories: Sunglasses / Snow Goggles / Softgoods
Vertical Sales Engineer
Environmental Lights2016 – 2017
Provide complete LED lighting solutions for retail applications
Sales Representative & Key Accounts Manager
Neff Headwear2015 – 2016
Brands: Neff & Neff Wear Territory: San Diego / OC / IE Description: Responsible for all sales, merchandising, line presentations, key account planning within assigned territory.
Sales Representative
Burton Snowboards2014 – 2015
Principle Sales Representative for all categories within Burton Snowboards: Hardgoods, Softgoods, Rental & Demo, Apparel & Bag, Anon, Analog
Principle Sales Representative
Oakley2011 – 2014
Brands: Oakley
Territory: Massachusetts (Cape/Islands/Western) Rhode Island Connecticut New York (Westchester/Hudson Valley)
Sports Marketing Manager - Global Events
Oakley2008 – 2011
Managed Internal and External Event Properties , Agencies, and Media Services for global event properties. Focus on brand and product messaging, timing, and sales interface.
> Event Concept to Final ROI Analysis > Budget Monitoring and Adjustments > Athlete and Key Personality Relationships > Emerging Market Experience > Key Organizational and Government Agency Management
Alternative Marketing
Oakley2005 – 2008
A division of lifestyle marketing focused on unique branding and messaging.
Key elements included:
> Retail Marketing > Trade shows > Merchandising > Celebrity and Key Personality Relationships > Grassroots Events > Product Launch Events
Activities Director
High Cascade Snowboard Camp2000 – 2004
Various positions in five summers of employment:
> Snowboard Coach > Counselor > Activities Director
Production Assistant
JJS Inc.1999 – 2003
Produced and performed in events for large companies including: Budweiser, RedBull, Nike, 2002 Salt Lake Olympics, Delta Dental, Kodak
