Laura Zalud

National Brand Manager, Social Media Manager · InkAddict Apparel

Fort Lauderdale, FL

Work Experience

National Brand Manager, Social Media Manager

2016 – Present

• Responsible for bringing the brand vision to life via creative marketing strategies • Serve as evangelist for the brand and act as brand guardian to ensure consistent messaging and execution across categories and channels • Work closely with marketing department to establish strategic marketing priorities and execute resulting tactical plans across all points of brand contact, including demand-creation, media relations, packing, in-store, event, and online vehicles. • Partner with Creative Director counterpart to align on brand and product line marketing objective • Participate and represent brand in activities and industry associations • Work with sales and marketing staff to promote brand through event presence • Obtain and analyze consumer and industry market data • Manage convention marketing activities, graphics, and presence • Voice, schedule, and monitor content over all social media channels • Manage ambassadors and influencers nationwide including but not limit

Account Sales Manager

Red Bull Distribution Company

2015 – 2015

• Sold, delivered, and merchandised Red Bull products in large and small format stores, off-premise • Accountable for managing brand volume and profit targets within a designated route, trending at 10% growth per month versus prior year • Created and maintained vendor and venue relationships while strengthening key account relationships • Maximized distribution within a designated route and secure high value retail space for Red Bull products • Identified opportunities to build the brand through the use of displays, coolers, promotions, and point-of-sale marketing • Achieved monthly key performance indicators (KPI‘s) in the following areas: sales, distribution, pricing, display, new accounts, and merchandising • Monitored competitor activities e.g. new launches and price reductions and share with RBDC leadership • Built and protected the Red Bull brand

Field Marketing Manager

Rockstar Energy Drinks

2014 – 2015

• Built strategic partnerships with key market events that fit the brand objectives • Day to day management of dynamic sampling program that drives 1:1 engagement with consumers throughout assigned territory • Analyzed event activations to gage impact and ROI • Hired and developed a team of qualified Marketing Representatives to engage in promotional activities and market activation throughout territory • Actively participated in meetings with local sales team and distributors to align marketing & sales strategies and communicate best practices • Created, scheduled, and oversaw weekly promotional activities • Created and built vendor and venue relationships, strengthened key account relationships • Responsible for territory wide trade shows including planning, scheduling, setup/take down • Remained accountable to regional and national management as well as sales teams • Maintained understanding of Rockstar Energy marketing initiatives including action sports, motor sports, and music tours

Owner

Z-Life Personal Fitness Training

2008 – 2013

• Provided personalized attention, professional instruction, and exercise programming to clients in order to maximize health, fitness, and wellness goals • Designed individualized supervised training programs (STP) to reach personal goals both short and long term • Hired and managed a team of 8 highly qualified trainers help maintain and surpass business standards • Developed and implemented promotions to grow the business and incentivize new and existing clients • Analyzed promotions to gage impact and return • Kept business operating profitably according to budgetary guidelines • Maintained professional certifications and technical knowledge about exercise, health and fitness by remaining current with trends in the industry • Offered and designed STP to online nation-wide clientele • Specialized in pre/post-natal, lifestyle transformations, and competition training and coaching • Responsible for managing and maintaining all company accounting records, payroll, and other day-to-day operations

Field Marketing Representative

Monster Energy Company

2007 – 2012

• Generated trial of Monster Energy Drink products by consumers with a specific focus on communications • Assisted with lead generation for Sales Division • Integrated marketing into key sales initiatives to grow the user base and build brand awareness • Developed and strengthened key account relationships throughout defined market both on and off premise • Built centers of influence networks • Supported sales efforts through event sampling • Executed Monster Energy Company events and brand activation plans