Lara Beckmann
Advisor Fashion Category · Zero Waste Berlin Festival
Berlin, BE
In My Own Words
As designer the combination of design and functionality is a leading force of inspiration for me; it fuels my creativity and drives me to combine unusual sources and create outside of the obvious. I have learned to set my key focus on creating human-centric design solutions by keeping abreast of global socio-cultural dynamics that answer the technology, sustainability and performance needs of the modern athlete. I can appreciate their needs of product quality, functionality, transparency, diversity and social-purpose and it is these needs that I am driven to answer, through my visualization skills, prototyping, concept communication and analyzing product success.
I am willing to relocate worldwide.
Work Experience
Advisor Fashion Category
Zero Waste Berlin Festival2020 – Present
Giving workshops, creating and sharing content, organising events. Share my knowledge, grow and connect the sustainable fashion design community and collabo- rate in sustainable/circular fashion projects. Helping people to find and improve a zero waste lifestyle in their privat and professional life.
Designer
Defshop2018 – 2020
Responsible to design DEF Sports, DEF, Ataque clothing. Collaborating and working with featured artists and their management, meeting the targetgroup‘s (Fanbase) needs. Leading the creative process from research, mood boards, design, research trips, fair visits, as well as the development stage (technical drawings, fittings). Collections Sign offs each quarter.
Design Assistant
C&A2017 – 2018
Being involved in all design processes, attending all collection meetings, sample and production fittings. Managing follow-up communication with global C&A suppliers (colour sample process and fabric quality management). Generating colorways, embroi- deries, artworks and all-over prints. Research on current collections and producing presentations in compliance to the brand identity.
Design Assistant
adidas AG2016 – 2017
Research on current collections and producing mood boards and presentations in com- pliance to the Athletics identity. Being involved in the design of seasonal products and ranges in collaboration with a international design team and ensure permanent communication and information flow between design, marketing and development, help building and implementing the Sportswear Identity with all x-functional counter- parts into apparel.
Design Assistant
adidas AG2015 – 2016
Working on the horizontal FW17 Adidas Design strategy from the concept to defining design markers and the material toolbox for FW17 for all business units. This implemented sewing mock-ups and exploring garment details and collaborating with the horizontal materials team to develop new fabrics.
