Lane Brown

Business Owner

2006 – Present

Writing, editing, public relations, marketing, new media, and social media strategy and consulting.

Highlights: - Developing social media storytelling campaigns underpinned with relevant engagement KPIs for multiple non-profits. - Launching a podcast for client seeking engaging content to replace in-person networking events during 2020-2021 lockdowns. - Building and managing media relations strategy for consumer goods startup, including the launch of an affiliated marketing program. - Constructing a wireframe for client's website re-design, writing refreshed web copy marrying still-relevant site content with timely updates. - Producing a podcast and managing its complete scope from episode themes and guest booking, to script writing, editing and final production.

Instructor

2014 – 2016

Instructed expectant mothers and mothers with small children in strollers in classes focused on total body conditioning. Guided clients in the use of resistance bands and body resistance exercises to increase muscle strength, interspersed with fast-paced cardio exercises to increase performance and physical stamina. Interacted with the small children of fitness clients in strollers through singing, play along games and storytelling.

Family Page Editor

2013 – 2015

Served as Editor for the Family Page on CSMonitor.com and the Modern Parenthood blog. Managed staff writers, guest bloggers, and correspondents in the development and publishing of editorial content addressing timely parenting news. Selected and edited, as needed, wire service news stories. Also directly contributed editorial content, essays, and quizzes to the page.

Social Media Manager

2011 – 2012

Managed strategy and execution of social media activities, encouraging brand loyalty for 10 Million unique monthly visitors to CSMonitor.com. Managed community building activities for an existing audience of more than 85K across multiple social media networks.

Marketing Specialist

2011 – 2011

Coordinated marketing activities for special editorial content. Managed deliverables from editorial, ad sales and web teams to create special projects which extended monetization channels for the organization. Directed public relations activities that promoted organizational progress, and fielded incoming interview requests with Monitor journalists.

Account Supervisor

2010 – 2010

Managed team focused on Microsoft's game development platforms, in particular representing independent game developers using Microsoft technology to build games for mobile devices and consoles. Also served as part of initial launch team for Xbox Kinect. Helped to organize and build a matrix of story narratives for national media placements for the product launch to be used by multiple agencies and internal Microsoft teams.

Senior Account Executive

2006 – 2010

Built and carried out local and national PR strategies for consumer brands including, Oberto, Microsoft, Seattle's Best Coffee, and Starbucks, as well as for Washington State Tourism and the Seattle not-for-profit Treehouse for Kids. Activities included media relations, social media communications and measurement, blogger relations, and executive presentation training.

Actress

2005 – 2006

Awarded an internship with the theater company after a competitive audition process. Assisted with theater publicity and maintenance, while pursuing professional theater training as part of the internship. Cast as Queen Margaret in an abridged production of Shakespeare's "Richard III."

Account Executive

2002 – 2005

Managed day-to-day media relations activities for clients including, The Cathedral of St. John the Divine, New York City Road Runners, At Home America. Supervised the Tribeca Film Festival press center, processing and granting press credentials for hundreds of international journalists and maintaining the office that served as an information center and headquarters for journalists attending the festival.

BA

1998 – 2002

Studied Technical Journalism, with a concentration on public relations. Classwork included building skills in such areas as, reporting, news writing, copy editing, and public relations strategy and execution.