Kyle Shaffer
Sales Manager, Account Management, Business Development
Meridian | United States
Skills
- Channel Management
- Management Activities or Functions
- General Skills and Activities
- Direct Sales
- Product
In my own words
— Kyle<p>Results driven sales management professional with over a decade of experience and a strong track record of driving business growth.
Expertise in custom business development, sales strategy, and account management. Proven ability to manage multimillion dollar accounts and consistently exceed sales targets.</p>
Trajectory
Jun 2023 — Nov 2023
Sales Consultant/ Contract · JAKROO, USA - Rider Sports Fashion, LLC
As a contract Sales consultant, I brought my custom cycling and triathlon expertise to the table, working
on a contractual basis to assist Jakroo in achieving specific goals and overcoming outbound sales
challenges. My job was results-driven, allowing for flexibility and adaptability in addressing diverse client
needs.
-Offered my skills and extensive knowledge in the custom cut and sew cycling and triathlon industry.
-Engaged in specific assignments or projects for a defined period.
-Assessed business processes and provided recommendations for improvement.
-Addressed specific challenges within the businesses and organizations sold to.
-Provided guidance and expertise to clients based on my industry knowledge, history, and experience.
-Collaborated with clients to understand goals, objectives, and challenges.
-Stayed informed about industry trends and developments.
-Built and maintained a professional network for collaboration and opportunities.
-Negotiated terms, deliverables, and compensation with clients.
Sep 2019 — Apr 2023
Sales Manager (Custom Business Development) · Eliel Cycling & Co. - Home of Spaero Tri, Eliel Cycling, and Wattie Ink
-Spearheaded custom business development initiatives, resulting in an increase in revenue. Mom/YoY
-Developed and executed strategic sales plans, analyzing performance metrics to identify opportunities for continuous improvement.
-Managed millions in accounts, consistently exceeding sales targets.
-Developed and nurtured key client relationships.
-Implemented effective pricing strategies that maximized profitability and ensured competitive pricing for clients.
-Collaborated closely with cross-functional teams, including marketing and product development, to align sales efforts with product launches and marketing campaigns.
-Conducted in-depth market research and trend analysis to stay ahead of industry shifts. Used this knowledge to identify emerging opportunities and tailor sales strategies accordingly.
Aug 2018 — Apr 2019
Account Manager / Business Development · Founder Sport Group
-Leading and managing sales efforts for assigned accounts, setting and achieving sales targets, and driving revenue growth.
-Built and nurtured strong, long-term client relationships, serving as the primary point of contact, and ensuring exceptional service delivery.
Developed and implemented strategies to increase sales within existing accounts, identifying upsell and cross-sell opportunities, and achieving revenue targets.
-Collaborated with the sales team to identify and pursue new business opportunities within existing accounts, contributing to overall sales success.
-Improved and optimized sales processes to enhance efficiency and effectiveness, resulting in increased sales productivity.
Aug 2013 — Apr 2019
Business Development / Strategic Account Management · Teamwork Athletic Apparel
- Managed over 800 accounts in a given territory, achieving consistent month-over-month (MoM) and year-over-year (YoY) growth from a $15 million base book of business.
- Developed and executed a shared incentive vendor program for Winmark Corporation, resulting in over 300 signed locations and a sales increase of over 100%.
- Established a preferred vendor program with Halo Branded Solutions (ASI), more than doubling sales year-to-date (YTD).
- Collaborated with the E-commerce team to implement API technology and website integration, driving digital business growth.
- Demonstrated expertise in Targit Business Intelligence, Axapta Microsoft Dynamics, Salesforce, and Google Analytics.
Sep 2010 — Jul 2013
Project Manager Product Lifecycle Manager Production Manager · Proformance Screenprinting
- Served as the primary contact for all customers and accounts, ensuring exceptional service and satisfaction.
- Managed projects and teams, overseeing employees and coordinating various departments.
- Handled purchase orders, costing, and invoicing, consistently meeting margin targets year-to-year.
- Coordinated with suppliers for financing of product, optimizing supply chain operations.
- Managed and grew over $5 million worth of account sales within a wholesale context.
- Developed new business opportunities, including collaborations with major retailers like Pacific
Sunwear, Zumiez, Tilly's, TJ Maxx, Marshalls, and Ross.
- Cultivated relationships with accounts such as VF Corp brands, including Vans, Reef, Nixon, Brixton, Spy,
Unit, Thor, among others.
- Proficient in NGC for VF Corp (EDI), Vendor Portal GXS, Adobe Illustrator, Label Matrix, Microsoft Office
Professional (Excel, Word, Outlook), and ADP and Paychex programs.
Jan 2005 — Dec 2010
Retail Operations Manager · Thousand Mile Apparel and Life is Good Stores
- Created purchase orders and efficiently managed inventory to meet customer demands.
- Oversaw hiring, training, and scheduling of employees to deliver outstanding customer service.
- Aggressively increased sales and store profit while maintaining a high level of customer satisfaction.
- Managed payroll, product ordering, and accounts payable.
- Consistently achieved scores above 98% in company store reviews.
- Proficient in QuickBooks POS and ADP.
- Successfully increased sales by 45%, expanded the customer base, and improved profitability after the business was purchased by a new owner.
- Consistently ranked as the top seller every month over a four-year period.
- Managed hiring, training, and scheduling of employees to maintain exceptional customer service.
- Handled purchase orders, inventory management, payroll, product ordering, and accounts payable.
- Proficient in QuickBooks POS and ADP.
Activity
Education history
Mendocino College
N/A



