Kyle Kennedy

Part of the new team to redesign, develop, and evolve the 60 year old non profit organization supporting all things Snow Sports. Direct team of member services managers to service membership base and grow membership base. Created a strategic plan to evolve the value proposition fro membership offering. Developed new incentive structure to support value proposition. Created new event and outreach strategies to support our members business.

Managed all aspects of the Snowboard Mag business unit and brand through print, online, custom content, mobile and events Directed brand relaunch showcasing new website, branding and content direction Assembled and managed team of 15 editorial, sales, and contributing videographers, writers and photographers Acted as Managing Editor working hand in hand with editorial team on brand direction and production of premium content Partnered directly with brands and agencies to develop campaigns, editorial, custom content and native advertising programs Produced series of web edits and short films on snowboardmag.com winning multiple Vimeo staff picks Developed new revenue streams and brand partnerships through custom content packages Implemented plan to grow social and web #’s up to 900% through Facebook, Instagram, and Twitter

Acquired the top snowboard, ski and bike productions for package and digital download media Clients include Red Bull Media House, Brain Farm, Burton Snowboards, Absinthe Films, Teton Gravity Research, Matchstick Films, Standard Films, Freeride Entertainment, Think Thank, and videograss Constructed Global Sales force of reps and international distributors in over 10 countries Art directed website, brand identity, and all print collateral for marketing initiatives for print and digital promotions Researched and negotiated digital download, fulfillment and replication solutions

Implemented magazine and website re-design, including brand identity and art direction Developed marketing programs with industry leading brands to achieve editorial and branding goals Created the “Best of Test” Board Test and conducted a nationwide demo tour from the nation’s best specialty and chain retailers Produced annual event properties such as Superpark, The Launch and Ms.Superpark Built custom collaborative product programs with industry leading brands Conceived and implemented the “Retailer Guide” Assisted in development of “MTNadvisor.com” a travel website focused on North American Resorts Account Executive for Bike, Paved, Surfing, Surfer, Skateboarder, Powder Magazines and websites

Managed both Domestic and International Sales and marketing for Academy Snowboards Forecasted sales goals and developed budgets for sales and marketing teams Placed PO’s with factories and managed quality control and logistics I ncreased Sales 55% domestically and 100% internationally through key specialty retailers from 2004-2006 Directed marketing initiatives for International Distributors in 15 countries Planned and facilitated domestic and International Trade shows (SIA, ISPO, WWSRA, EWSRA and Interstyle) Managed team of professional, amateur and flow team riders

Assisted in the monitoring, maintenance, and construction of the skate park facility Organized weekly skate competitions Lead skate park tours of Oregon skate parks Supervised skate shoots, demos and beginner skate programs

Sales and service of high end road and mountain bicycles, apparel, accessories and parts Managed weekly rides and customer events Established and coached the Peddler Jr. Mountain-bike Race Team Planned and activated annual Peddler mountain bike race