Krystle Herzog

Production specialist is a partner with ECOM, design, and marketing teams. I am responsible for all content on Element’s North American (US and Canada) brand websites. I role helps to drive and grow the brand’s online sales and traffic via first-class product presentation and engaging content. I develop a content calendar used for all regions and global stories to set a strategy to expand on existing brand marketing and to increase brand awareness and improve brand perception.

Product content manager is responsible for PDP content and product categorization onsite. The manager interacts with internal departments on a daily basis to manage the copy writing, sample studio, and photo studio. The Content manager ensures that the team gets the product to site in a timely manner for the following: time to site metrics, site experience, and daily copy/content output. The position deals with a high volume of products and is measured by daily deliverables within all departments.

The Merchandise Coordinator position is responsible for acquiring, processing and quality checks of products selected by Buying each season. Interaction with Vendors and multiple internal Swell departments on a daily basis is vital to on-going flow in and out of samples. With a high volume of products, organization and tracking skills ensure complete coverage and shorten time-to-site.

Provides customer service support to the organization by obtaining, analyzing and verifying the accuracy of consumer order information in a timely manner. Initiates and/or implements corrective action as needed in order to ensure that an excellent standard of service and a high level of customer satisfaction are being maintained.

Responsible for developing a team of brand advocates who share the love and passion for the company brands and customers. To delegate tasks, and run daily operations to be a successful business owner and help with the workload alongside developing succession plans for management. To spread the movement of brand awareness of the active lifestyle in the action sports industry.

Execute any and all direction from store operations and visual teams to achieve business results and brand standards as well as acquiring and developing talent for the store and providing the highest level of customer service, while upholding the mission statement and core company value for breeding a lifestyle into the eyes of customers and staff.

Responsible for developing a team of brand advocates who share the love and passion for the company brands and customers. To delegate tasks, and run daily operations to be a successful business owner and spread the movement of brand awareness of the active lifestyle in the action sports industry.

As a management team Lead I worked closely with the assistant store manager and store manager to learn all aspects of running a store. I was responsible for providing outstanding customer service, achieving sales volume, adhering to Oakley’s visual presentation standards and maximizing profits by controlling expenses and protecting company assets. Leads work with the ASM and SM in providing guidance, direction and development to the store team in order to achieve all revenue, profit, and customer service goals.