Kim Clarbour
Associate Marketing Manager, Brands · PacSun
Huntington Beach, CAIn My Own Words
Experiential marketing & brand relationship experience with an emphasis on creating unique marketing plans that align all consumer touch-points: Retail, e-commerce, social media, events, and external media.
Work Experience
Associate Marketing Manager, Brands
PacSun2012 – Present
• Build & maintain relationships with all internal & external brand partners for creative, POP, in store presentation & activation initiatives • Manage & lead creative/cross functional teams towards execution of design, construction and logistics for all off- site events • Drive sales through elevated marketing initiatives including GWP’s, sweeps/contests, in-store appearances & responsible for creating exclusive activations for loyalty members • Implement consumer facing in-store events across chain by managing event, budgets and overseeing the execution from start to finish • Provide product seeding, content and influencer strategy for each event & brand launch • Secure PR imagery/assets for media distribution and post coverage • Work cross functionally with merchant teams, social/digital media, PR, ecommerce marketing & visual merchandising to support all brand & collection launches
