Ken Engelman

Marketing Strategist & Sales Director

2024 – Present

• Generated new revenue streams through high-profile activations with Michelin Tires (Daytona Bike Week) and Royal Enfield (AMA Vintage Motorcycle Days). • Elevated brand visibility through co-branded partnerships across the powersports industry. • Published 15+ feature stories and reviews, including BMW Motorrad Boxer Days (Munich, 2025) and Royal Enfield Press Launch (Milwaukee, 2025). • Designed 2025–2026 integrated marketing strategy uniting editorial, sales, and sponsorship growth. • Featured thought leader on Powersports Business and Rider Magazine podcasts. • Developed and managed brand ambassador networks at AIMExpo, Sturgis, Daytona, Americade, AMA Vintage Motorcycle Days, and regional shows.

Sales Consultant/Marketing Strategist

2021 – 2023

• Developed partnership with Mercedes-Benz North America, strengthening national brand recognition through extensive dealer network. • Achieved 22% advertising revenue growth, 31% membership expansion, and 63% sponsorship growth. • Liaison that unified 81 chapters nationwide, improving engagement and collaboration. • Co-created Mercedes Grand National Rally and executed EQS AMG national launch. • Launched national Alzheimer’s Association campaign, aligning brand purpose with social impact.

Director of Business Development

2014 – 2017

Recruited from RoadRUNNER Magazine to turn around their deep in the red declining revenue stream.

• Achieved a 69% growth in advertising revenue and a 19% increase in membership by implementing innovative marketing strategies and engagement initiatives. • Expanded member benefits by 1,633%, securing 124 new partnerships, significantly increasing member value and retention. • Developed and launched four national co-branded programs with BMW NA, a first in the club's 40+ year history, driving collaboration and brand integration. • Successfully rebranded the organization from a "BMW magazine subscription" to a thriving "BMW owner community" through targeted community-building initiatives. • Forged high-impact partnerships with Michelin Tires, Progressive Insurance, and others, creating a 24/7 concierge service for members.

Advertising Director/Associate Publisher

2009 – 2013

• Rebranded magazine into a comprehensive rider resource, doubling advertising revenue in 2 years. • Increased average ad rates by 163% while maintaining client loyalty. • Boosted subscriptions by 32% while upholding editorial standards. • Represented brand globally, securing sponsorships and investors at international trade shows.

Bachelor of Science

1991 – 1995

Bachelor of Science

Review: 2026 BMW 12 GS

I attended the 2025 BMW Boxer Days Press event in Munich Germany and reviewed the 2026 BMW 12 GS, 1300 RT, and 1300 R motorcycles for Rider Magazine

Please Be Kind!

Ken Engelman is on a mission to change the world, three words at a time: “Please Be Kind!”. It’s a simple enough message, but sometimes society needs the reminder, he says. That’s why the Branford resident is transforming political yard signs that once stood as symbols of division into “Please Be Kind!” posters designed to unify and inspire the community...

Royal Enfield Guerrilla 450

I attended the 2025 Royal Enfield Guerrilla 450 Press Launch in Milwaukee and my review was published in Rider Magazine.