Kelsea Krsteski
Designer, Brand Specialist · Sam & Ash LLP
Huntington Beach, CA
In My Own Words
I’m an enthusiastic creator who gets excited thinking about the possibilities of the future. Product design is the perfect medium that utilizes my passion for being creative while still remaining technical. My approach has always been fashion meets function, which is represented through my great understanding of trend research, concept development, and applying graphic / CMF to products. I enjoy becoming an expert in each project topic that I am given and I intend to keep on enhancing everyday experiences through my design solutions - helping clients feel hopeful and accomplished. Feel free to contact me at [email protected] and view my work at Kelseadesign.com
Work Experience
Designer, Brand Specialist
Sam & Ash LLP2021 – Present
Support marketing team with lead concept development and art direction.Design and prepare productions for billboard advertisements, event collateral, social media content, and company merchandise. Develop branding and identity for company apparel line, shopify, and social platforms.
Digital Designer
Simple Science2019 – 2020
Design and manage marketing materials from concept to print. Collaborate with marketing teams and design a wide variety of cross-media projects including successful website campaigns, emails, and product launch assets for various medical companies. Develop 3D models and renderings of trade shows, conferences, and various event spaces.
Industrial Designer
Smashbox Cosmetics2018 – 2019
Conduct new trend and material research for creative application on cosmetic packaging and displays. Design and launch new merchandising displays that are placed in freestanding stores and over 50 global retailers. Develop new makeup package tooling to reduce mass production cost. Curate technical drawings and release designs for local and international production with merchandisers.
Footwear Design Intern
VANS2018 – 2018
Identify trends and generated inspiration for various design directions and pitches to different creative departments. Create graphics, patterns, and material application for 30+ seasonal shoe styles for Spring / Summer 2019. Responsible for creating the “Abstract Palm Leaf” collection with sponsored female surfer Leila Hurst that was launched at the 2019 Vans US Open of surfing.
Product Designer
EVOLV2016 – 2017
Lead the design process from sketch to CAD conversion to color and material application for lifestyle performance and rock climbing footwear. Create hand drawn and digital graphic patterns for footwear and rock climbing accessories. Execute over 20 different men’s, women’s, and children’s lifestyle and rock climbing footwear for Fall 2016 and Spring 2017 consumer market.
