Katelynn Lee
Regional Marketing Manager · Suja Juice
Carlsbad, CAIn My Own Words
A passionate and successful driven marketer with over four years of experience in brand marketing, digital optimization, social campaigns, establishing partnerships and development of strategic sales teams. An exceptional leader with committed results of achieving established partnerships, retail executions, and event management. Solid and successful front-runner with effective communication skills, outstanding leadership tactics, and a successful led team environment within the Southern California market.
Work Experience
Regional Marketing Manager
Suja Juice2018 – Present
• Develop Southern California teams on market planning, sampling efforts, offices visits, opportunistic sampling and attending national events • Complete program recaps and various presentations including: partner product recaps, social media recaps, and contributing field marketing information for sales decks. Manage and execute strategic marketing direction of the brand; tailor brand marketing initiatives to local market landscape • Curate monthly field google analytical calendars and reports including: budget, timesheet, and expenses • Develop Southern California teams with understating budget management and all forms of tracking • Support field sales team while working shoulder to shoulder on merchandising projects to help increase ROI
Marketing Manager
Suja Juice2017 – 2018
• Responsible for Orange County and Los Angeles field events, calendars and budgets to match target demographic. • Manage Orange County and Los Angeles brand ambassadors to hand out samples/month through field events, in store demos,sampling, and market seeding. • Develop partnership strategies with VIP of Partnerships including social influencers and like-minded companies. • Organize and delegate event activities to extend the sample impression time and expand the quality of our field interactions.
Field Marketing Manager
Suja Juice2016 – 2016
• Bring the Suja brand to life in the Orange County area through consumer sampling,events, influencer marketing, and activation of local assets. • Manage and execute strategy marketing direction of the brand, tailored towards brand marketing initiatives • Work with local sales team/local retailers to integrate into key sales programs, drive brand awareness and produce sales • Utilize professional athlete assets to build retail programs • Hire, trail and motivate brand ambassadors that are responsible for educating consumers on functional benefits, delivering the Suja experience and activating events into local markets
Mareking Specialist
Suja Juice2015 – 2016
• Social media community management and content creation • Responsible for tracking and reporting of key business analytics • Responsible for activations and assisting Field Marketing Team • Assist Brand Mangers with data for Whole Foods and UNFI • Assist VP of Marketing with business analytical data • Work closely with external vendors to obtain competitive bids, adhere to strict project timelines and stick to overall budget • Management & execution of various events for marketing team as needed • Establish and cultivate strong relationships with digital partnerships and bloggers • Responsible for initiating new brand ideas for major accounts • Facilitate all internal communications
Marketing Specialist
TOMS Shoes2014 – 2015
• Established and cultivated strong relationships with fashion, beauty, lifestyle, art and entertainment editors & bloggers. • Assisted in drafting and preparing pitches, press releases, media alerts and other press collateral. • Collaborated in the preparation of information and materials for submittals, requests for qualifications, and proposals • Responsible for initiating new brand ideas for Major and Independent Accounts • Gathered, drafted, edited, updated and sequenced calendar content across a variety of internal channels,product-related, giving, internal support functions, major initiatives and events.
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