Judd Rummage
Judd Rummage Concepts
San Mateo, CA
In My Own Words
I'm an experienced Multi-Disciplined Graphic Designer specializing in apparel and hard good graphics. I have a proven track record of success working with top tier action sports and lifestyle oriented companies. Other specialty skills include: Concept Development | Branding, Identity & Brand Development | Art Direction & Design | Digital & Social Media Marketing Content | Package Design | Apparel Design - Line Development, Seasonal Stories, Design | Photography | Videography | Illustration | Product Development | Project Management
Client Spotlight : Hoonigan | Travis Pastrana 199 | Subaru | The North Face | Nike | Hurley | Fox | O'Neill | Metal Mulisha | Monster | Axial | Oakley | Never Summer | RC4WD | Atomic BMX
Work Experience
Founder Graphic Designer, Illustrator and Developer for Hard and Soft Goods
Judd Rummage Concepts2010 – Present
As a freelance Graphic Designer, Illustrator, Consultant, Custom Concept Vehicle Builder, Product Developer and Content Creator, I conceive and nurture highly unique and exciting solutions for clients in a wide range of industries. My specialties include action sports, motor sports and lifestyle influenced Art Direction, Apparel Oriented Graphic Design, Accessory Oriented Graphic Design, Engineered Graphics for Hard & Soft Goods, Technical Illustration, Packaging Design, Product Development, Apparel Design, Accessory Design, Livery Design, Merchandizing, Consulting, Type-Treatment, Logo Design, Classic Illustration, Photography, Videography, Identity, and Digital Ad Content Creation for clients including: Subaru, Toyota, Hurley International, USC, O’Neill Surf, The North Face, Monster Energy Drinks, Metal Mulisha, Fyasko Street-Wear, Oakley, Dragon Eyewear, Billabong, Fox Head, School of Racing Graphics, RC Pro Rack, Losi, Horizon Hobbies, A Main Hobbies, RC4WD, DBK, Axial Adventures, Knight Customs RC, Pro-line Racing, Freqeskinz, Vanquish Products, Copy Collection, Atomlab BMX, Never Summer/Moolahh, ES Shoes, Optimum Extracts, Stand Up Paddle. I have a proven track record reflecting a very healthy and flexible mix of in-house and remote work, showing little to no difference in my level of productivity in either scenario.
Graphic Designer / Illustrator / Apparel Designer
Jon Chase Studios2023 – Present
This current role includes research, development, merchandising and design for a number of motor-sports based clients and their various apparel, promotional and marketing design needs. Applying personal, professional, cultural and practical experiences in the motor sports and action sports industry sectors to enhance and amplify client identities and create genuine connections between products and the end user. Functions include design and development of graphics for t-shirts, hats, trims, embellishments, apparel, soft-goods, hard-goods, accessories and assorted promotional merchandise. Additional duties include the planning and creation of marketing collateral for advertisements in both print and digital marketing campaigns.
Graphic Designer / Illustrator / Apparel Designer / Developer
[HOONIGAN]2019 – 2022
Responsibilities included researching, designing, merchandising and developing seasonal concepts and art for t-shirts, hats, cut & sew apparel, trims, accessories and various pieces of hard-good merchandise. Used knowledge of skate, streetwear and motorsports culture to ensure the infusion of genuine Ken Block driven attitude and essence in every design. Tasks supported cross-collaborative collection projects with various high-end technical partners, including Subaru, Team Associated Electronics, Wheel World and Travis Pastrana. Stewarded Hoonigan’s design aesthetic in the collaborative process, driving Block influenced direction while honoring the spirit of these established technical partners and their own corresponding style guides and design goals. Also, supported various other in-line seasonal T-shirt graphics, stickers, trims, patterns and various accessory design and special make up units including hard goods and remote control toys.
Brand Director / Art Director / Graphic Designer / Merchandiser
Optimum Extracts2012 – 2015
Scope of services encompassed all creative roles typically needed for establishing a multi-tier, ground-up, visual identity, including conceiving and designing multiple brand logos, icons, business tangibles, packaging assets, individual product and product line identities for a start-up company in Washington’s emerging legal cannabis CO2 extraction market. Objectives also included using creative packaging design, sourcing and production knowledge to manage vast amounts of mandatory, federally regulated, compliance information that was housed on every package design for the majority of the Optimum product line. Additional responsibilities included the design of promotional materials, including event and print assets and digital marketing collateral.
T-Shirt Graphic Designer / Illustrator
Nike Global Design Team(Nike Rainmaker)2011 – 2013
Exercised the full scope of all professional, artistic and design knowledge to create groundbreaking designs for multiple Nike t-shirt and sportswear divisions. Maintained and implemented a high level of brand awareness during all phases of each project in order to render solutions that amplified Nike’s philosophies while enhancing their cultural connection to all sports. Duties included elaborating on design briefs with a mentor to research, explore, execute, review, revise and enhance t-shirt and sportswear design concepts. This included mocking up designs, calling out printing methods, materials, colors, blank choices, sizing and placement of all designs, while simultaneously managing time for other Nike projects tasks and deadlines.
Associate Professor
FIDM2009 – 2011
Responsibilities included utilizing strong formal education and experience to effectively plan and teach Intro to Graphic Design 1 and Intro to Digital Illustration 1. Provided Graphic students with a historical, practical, and technical understanding of visual problem solving. Employed a wide range of presentation techniques, demonstrations, and hands-on exercises to deliver effective instruction, support student learning, and increase student productivity. Established and maintained a safe, structured learning environment. Collaborated with other faculty members to develop relevant and contemporary curricula, syllabi, and work-shops. Organized and pioneered some of FIDM’s first “insider tour” experiences, giving students direct access to fashion industry design leaders on their own turf. Students gained first hand insight into high end, professional, contemporary design career environments and processes. Students gained genuine direct insight though open and frank Q&A dialogs directly between students and working professionals.
In-House Graphic Designer / Illustrator / Product Developer / Category Manager
Rusty Surfboards2007 – 2009
Worked with one other person to co-design / develop and apply all graphics for the Rusty printables program, which included a multi-tier blank T-shirt program, as well as cut and sew shirts and fleece. Responsibilities included: researching trends to build seasonal art direction, color stories and inspiration boards, designing all logos and word marks to support printables and sportswear. Co-designing label / trim packs and color cards to ensure consistency with Rusty sportswear line. Working with own artistic skill as well as freelance and production artists to render original artwork for tees, fleece and board-shorts. Co-responsibilities also included all printables product development, including managing all aspects of the PLM for the Rusty printables program including SMUs. Rendering cads and pitch decks for color tuning and final approval process. Also responsible for sampling the entire printable line. Checking and editing tech packs to ensure maximum accuracy of finished product. This also included sourcing of all blanks and preparing the line for production handover. Tasks also included preparing all printables cads and art for catalog layouts.
Adjunct Professor
Northern Arizona University2000 – 2005
Utilized strong formal education and high level of artistic talent to effectively plan and teach Computer Imaging I, a gateway coarse designed to introduce students to a variety of design, illustration, photography, text, layout and web design using strictly computer-based tools. Taught Intro to Adobe Photoshop and Illustrator, Digital Illustration, and Advanced Imaging and Layout courses. Provided Graphic Design and Visual Communication majors with a historical, practical, and technical understanding of image manipulation and visual problem solving. Employed a range of presentation techniques, demonstrations, and hands-on exercises to deliver effective group and individual instruction, support student learning, and increase student productivity. Established and maintained a safe, structured learning environment. Collaborated with other faculty members to develop relevant, contemporary curricula, syllabi, events and workshops, including guest artists whenever possible.
Dual Certified Snowboard / Ski Instructor / Supervisor / Trainer
Arizona Snowbowl Resort1997 – 2001
Functioned as staff supervisor and trainer, facilitated all aspects of guest / instructor interaction and individual instructor assignments. Interviewed, hired and trained new staff in addition to managing payroll, scheduling, employee assessment and various other documentation functions. Regularly directed training clinics to ensure quality instructor performance in compliance with all professional standards, company policies and safety regulations. Gained professional certifications through AASI and PSIA, for snowboard and ski education. Developed a thorough understanding of the wants and needs of adverse variety of resort clientele. Established cross training clinics and certification training for ski and snowboard school employees to learn each other’s disciplines.
Education
Bachelor of Applied Science - BASc
Northern Arizona University1995 – 1999
I was a dual major in Art Ed and Computer imaging. Both combined gave me an edge in modern Art Ed. I was invited to teach as adjust faculty in the program during my final semester. I taught in the program for 5 years.
Masters of Fine Art Graphic Design
Marywood University2002 – 2005
Attended for Masters with the Masters program. This unique Masters track was known for working with New York Art Directors Club members and their extensive network to connect and interact with contemporary designers and illustrators through classes, lectures, studio exercises, short and long-term projects and real world studio/firm tours.
