Joshua Fonner

Regional Sales Director - Mountain West/Central

2019 – Present

Founder

2012 – 2019

• Brand and experiential marketing specialist - Consulted with dock-less bike and scooter share company on the development of a travel program and charge station location rollout strategy in 55+ markets across the United States - Focused on business partnership development with major corporate clients, hotels, and key travel destinations to increase brand exposure • Sales, marketing, and brand development consultant - Worked with several organizations on brand development and rollout strategy - Developed catalogs, sell and pricing documents, marketing plan, social media, web presence and on line sheet development and reorganization - Strategized with national and international brands in systems, processes, and frameworks to better introduce and expand presence in the US market - Utilized Salesforce to create an effective pipeline development strategy - Worked with JIT manufacturing facilities to quickly respond to market needs and changes • Contract business planning and strategic analysis - Worked with outdoor brand distributors in Mexico and Colombia to fine tune their distribution strategies to lock in key distributor and retailer contracts • Outdoor adventure workshops, events, and trip coordination

Senior Business Development Executive - Outdoor

2018 – 2019

-Oversee all visual merchandising development in the outdoor, eyewear, footwear, and action sports industries -Active involvement with brand partners to develop, design, manufacture, and deliver visual merchandising assets according to their brand specifications -Domestic and international development responsibility with a very active travel schedule to maintain constant client contact -Work in conjunction with design teams to execute project and brand vision across a wide array of product categories including, but not limited to, fixture, display, POP, packaging, etc. -Interface with domestic and international project management and logistics teams to bring product from concept to delivery

Director of Sales

2016 – 2017

- Manage large independent sales rep network - Oversee the development of a national and international sales and business development strategy - Develop and oversee relationships with 500+ retailers in the outdoor and bicycle specialty retail channels - Manage relationships with international distributors

Chief Operating Officer

2015 – 2016

• Assisted CEO with all aspects of bringing startup company to fruition • Developed go-to market plan for the ZG Collective distribution platform • Managed in-house team of 10 across 6 brands • Hired outside sales team of 30 across three brands • Implemented CRM/ERP system across a multi-brand platform • Opened, staffed, and launched distribution center and warehouse for multiple brands • Managed import/export relationship with factories, brand partners, and freight forwarder

North American Bike Sales Manager

2014 – 2015

• Restructured sales territories to target and maximize the efforts of our rep force • Revitalized the sales force by bringing in top-tier talent to drive the business forward • Achieved and exceeded in-season sales targets • Exceeded pre-season booking targets • Implemented communication and reporting structures to lead long-term measureable & sustainable growth • Combined the sales management of Canada, United States, and Mexico under one umbrella to maximize operational efficiency • Offered key feedback in the development of product life cycle, sample, and go-to-market plans

Regional Manager (Sales - East, Retail Services - West)

2010 – 2014

• Managed sales in a multi-million dollar, independent retailer market in the Eastern United States • Developed and maintained budgeting, forecasting, and network development for the region • Focused the energies of a dynamic inside and outside sales team of 10 to achieve defined sales targets • Fostered a culture of constant improvement and growth among sales team • Helped lead the roll-out of a new distribution center to better serve regional customers • Led efforts to launch branded retail stores with key retailers throughout the United States

Account Executive

2006 – 2010

• Worked to develop the global Giant Retail Partnership initiative and secure Giant’s retail network • Acted as a business resource to key decision makers for 40+ retail accounts • Grew Northern CA/NV territory by 20% in 2 years while weeding out under performing accounts • Grew NYC/LI territory by 50% in first year • Worked as a constant guide to improve both company and retailer sales and profitability through retailer education and clinics, event programming and facilitation

Sales Representative/Race & Promotions Coordinator

2004 – 2006

• Cultivated dealer relationships which led to a 100% growth in annual sales • Worked with the pro-rep network for further brand development • Participated in a mountain demo tour in order to increase product education and demand • Maintained account satisfaction through tireless availability and service • Supported sales representatives in growing their territories with trade show assistance, on snow consumer demos, and premier buyer ski days. • Completed in-house inventory control to achieve accurate product records • Responded to racers’ and ski professionals’ technical and product needs

Manager

2001 – 2004

• Forecasted and responded to customers’ needs by implementing a strategic ordering plan • Designed and constructed a more efficient and streamlined retail work space • Managed day to day staff operations and helped coordinate sales goals and incentives

Bachelors

1999 – 2003

Bachelors

Masters

2010 – 2012

Masters