JON SINKO
Global VP of Partnerships & Licensing · Igloo Products Corp.
Fullerton, CA
In My Own Words
Dedicated to building energy and excitement around brand, consumer and product experiences. Born and raised on the east coast, pizza, skateboarding and New York Hardcore. For the last 25-plus years I have been focused on growing apparel, footwear, accessories and hardgoods businesses in good times and, well, 2020 and all the challenges we've faced. My goal is to lead by example through creativity and collaboration, transparency and teamwork and positivity and passion.
Work Experience
Global VP of Partnerships and Licensing
Igloo Products Corp.2021 – 2024
Responsible for creating and implementing the strategic plan for all global licenses and partnerships. Lead the team of senior category managers, senior design and development managers, and project managers. Achieved significant YOY (2022-2024) improvements in net sales, net margin, operating expenses, and marketing/pr impressions with exceptionally strong partners such as the NFL, Disney/Lucas Films, Sanrio, Iron Maiden, Slayer, Peanuts, and WB- just to name a few.
Regional GM/Brand Lead for Americas
Boardriders2019 – 2021
Head of regional merchandising, design , development and marketing for the Americas (US, Canada, Latin America) for the Element Brand with Boardriders Group.
Global VP of Merchandising, Design and Development
Boardriders2018 – 2020
Global Vice President of Design, Development and Merchandising for Element Skateboards- one of the leading brands in purpose-driven apparel, footwear, and hardgoods within the Boardriders Group of brands.
Global Product Marketing Director- action sports
adidas2017 – 2018
Global Head of Product Marketing for skate footwear, apparel, accessories and snowboarding.
• Head of global product creation teams across footwear, apparel, accessories and snow categories • Manage day to day creation process with Senior Design and Development Directors • Foster positive working culture within the business unit across all functions as a benchmark for the brand • Responsible for net sales, profitability, efficiency, image and commercial results, and sustainability plans • Represent the category in all Senior Leadership meetings throughout the product creation process • Drive product creation strategy and objectives within cross-functional teams in and outside of the category • Collaborate with internal and external partners to establish adidas as a competitive action sports brand • Drive effective two-way communication with key market directors in NAM, LAM, APAC, and Europe • Share in creative direction development with Senior Design Director- focusing on business needs and practical brand positioning with room for creativity, collaboration, and exploration of new ideas
Part-time social media field photographer
REVELATION RECORDS2015 – 2017
I take pics and then Revelation posts them. 😎
Global Category Director- Action Sports
adidas2010 – 2017
Responsible for leading the Global Product Creation Team for adidas action sports apparel and accessories. Work closely with all cross functional leads to concept, design, develop, sell and market a product line that has seen double digit growth in almost all major markets since we kicked off in spring 2012.
• Lead global apparel and accessories product line management teams (including two years of snow) • Responsible for leading all creation milestones with cross-functional leaders (design, development, sales) • Led product marketing teams to be business drivers, creative product line managers, and good people • Delivered to profitability targets every season since SS2012 and achieved high double digit sales growth season over season for the last three years in a challenging youth culture market • Proud partner along-side design, development, go-to-market, and sales for creating demand for adidas apparel within the global action sports consumer landscape and diverse distribution channels
Marketing Consultant
Revelation Records2004 – 2012
Executive Producer of Revelation Records' 21st Anniversary Compilation and long time friend of the label.
GTM Category Manager
adidas2008 – 2010
Head of all Apparel Go-To-Market functions in the US for the adidas Style Essentials: A young men's and junior's sport lifestyle collection.
From creating the long term vision for the category, establishing a reliable consumer research network, developing quarterly business plans, to account sell in and sell out strategies.
Instrumental in detailed product range planning, market and consumer relevant price value product development, global cross functional relationship management, new global sourcing models, challenging conventional calendar management, and maintaining contagious optimism in an extremely competitive business environment.
Business Unit Director Graphic T-shirts
adidas2006 – 2008
Set strategic direction for and lead product marketing team for Sport Performance Graphic T-shirts for the North American region.
Category Manager
adidas2003 – 2006
Managed the US Graphic T-shirt business and product management team in harmony with the strategic direction set by the VP of Apparel.
Product Manager
adidas2001 – 2003
Managed Special Make-Up product range for Volume, Sporting Goods, and Mall Based distribution channels.
Apparel Developer
adidas1999 – 2001
Responsible for the product development of the Special Make-Up Graphic T-shirt range from fabric, fit, print quality, margin, and timeliness of delivery.
Education
Bergenfield High School
1989 – 1993
Projects
Minecraft x Igloo
https://www.licenseglobal.com/video-games/igloo-minecraft-drop-exclusive-cooler-drinkware-collectionLimited edition blind box Little Playmate. Only 150 made to celebrate the 15 year anniversary of the game. With a retail price of $74.99 these units sold out in less than 24 hours and are reselling on eBay for more than 2X the original price.
