John Bitting
Truck Segment Brand Manager · Wheel Pros/Hoonigan Industries
Irvine, CAIn My Own Words
Accomplished marketing and sales professional with over 20 years of experience in leading strategic marketing, sales, and communications programs. Proven ability to drive deep customer engagement and build world-class brands. Skilled in creative direction, content development, partnership cultivation, event and sales planning. Strong leader with a focus on both strategic vision and tactical execution.
Work Experience
Truck Segment Brand Manager
Wheel Pros/Hoonigan Industries2016 – 2024
As the Truck Segment's Brand Manager, I oversaw the marketing strategy and execution across multiple platforms for seven distinct wheel brands. My focus spanned social media, digital advertising, and event management, ensuring a holistic and integrated approach to driving brand awareness, customer engagement, and sales growth. Through these combined efforts, I was able to successfully elevate brand presence, engage with target audiences, and drive significant sales growth, making the Truck Segment a key revenue contributor to the company.
Editorial Manager
Race-Dezert.com2014 – 2016
Responsible for Editorial content, maintain editorial calender, features, stories, and social media.
Retail Manager
Surf City Cyclery2009 – 2014
Responsible for day to day operations, management of 10 employees, opening and closing of store. Athlete liaison for Specialized Bicycles.
