Joey Cobbs

Joey Cobbs

Content Manager · Freelance

La Mesa, CA

In My Own Words


Work Experience

Commercial Photographer * World Wide

Freelance

2005 – 2023

Develop and maintain relationships with clients to ensure understanding of their photography needs and top quality results.

Research and stay up to date on the latest trends and techniques in commercial photography to ensure the ability to oler innovative and cutting edge solutions to clients.

Collaborate with creative directors, art directors, and clients to understand the creative vision and objectives of the project.

Content AND Team Manager

Haro Bicycle Corp.

2019 – 2023

Develop and execute creative content strategies in collaboration with the team athletes to create engaging and shareable content that promotes the Haro Bikes' brand, it's products, and engages target audience.

Collaborate with the product team to develop and execute marketing campaigns that align with brand, target audience, and business objectives

Identify and analyze market trends to inform content strategy and ensure that Haro Bikes remains ahead of competitors

Manage influencer and athlete partnerships and collaborations to increase brand exposure and reach

Team Manager, Photographer

Volume Bikes

2012 – 2015

Develop and implement strategies to increase team visability and brand support Identify and pursue opportunities to support the team's activities and ensure the team has necessary resources and support to achieve their goals

Collaborate with marketing team to create and execute promotional campaigns featuring the team's activities, collabroative projects and achievements

Manage the team's social media presence and engage with fans and followers to build brand loyalty and increase product awareness on various online platforms. Collaborate with team riders to develop and improve product designs and features based on their feedback and expertise.

Represent the team and the brand at industry conferences, trade shows, and other promotional events to build relationships with potential sponsors, partners, and customers.

Stal Photographer

Dig BMX Magazine

2011 – 2013

Conceptualize and produce 10 pages of high quality BMX content per monthly print issue. Capture high-quality action shots of BMX riders for editorial content Capture compelling action shots of professional BMX riders in various locations and conditions.

Collaborate with the editorial team to develop creative concepts for BMX content

Develop creative concepts and ideas for photo shoots to capture unique and engaging BMX content that stands out in the market.

Create visually engaging and dynamic photo essays that showcase the culture and community of BMX riders. Research and stay up-to-date on the latest trends in BMX photography and editing techniques, and implement them into your work to ensure the magazine's content stays fresh and relevant in the market.

Education

Skills

MarketingAudienceMarket ResearchGeneralChannel, Partner & Ecosystem MarketingBusiness PlanningBrand ManagementEventsPublic RelationsCategory ManagementMarketing CommunicationsProduct

Industries

BikeGolfCreative AgenciesFishingLifestyleMoto & PowersportsMusicOutdoorRunSkateSnowStreetwearSwimTriathlonYogaHealth & Fitness

Activity

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Joey Cobbs posted · 2024-01-18

CATCH THEM LOOKING AND KEEP THEM LOOKING!

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Connections

Companies I Follow

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