Joe LeClair

Head of Brand, Advertising & Content

2020 – Present

Head of Marketing Communications, Enel Green Power North America • Responsible for brand development through digital-first storytelling/content for Enel NA and Enel Green Power. • Produce interactive and creative content campaigns at the brand and product levels. Implemented the regions first paid search/SEO campaigns as well as programmatic display advertising. • Serve as the primary liaison for global counterparts/leadership (Rome) to ensure brand is consistent across channels. • Develop and evolve annual brand tracking assessments across business units. Lead all communication/delivery with senior leadership and develop strategies based on insights. • Lead marketing communications for Enel Green Power, building/planning offline and digital brand and communications activities. Collaborate with partners Starbucks, Anheuser-Busch, Clorox, Kellogg's and lululemon to enhance brand amplification and association (social campaigns, site and sponsored content, digital advertising). • Manage creative development and processes across multiple agencies, coordinating with global counterparts. • Activate Gillette Stadium sponsorship from creative strategy to campaigns (TV, radio, digital) in order to build brand awareness and interaction on property, and through New England Patriots and New England Revolution events.

Sr. Manager, Brand Marketing & Digital (Consultant)

2019 – 2020

Rebuilt Reebok's Digital Partner business - develop mutually beneficial relationships that drive sales and brand engagement. Grew partner portfolio 200%, providing a 30% always on discount plus other features and benefits for companies and their employees. • Developed a cross-functional brand sponsorship framework, policy, and process for Reebok HQ in the Boston market. • Managed and evaluated sports marketing opportunities that fit within the framework, drive brand, retail conversion and employer brand. • Collaborated with product, event management. HR, marketing, and senior management to bring the Reebok brand to life through impactful experiences working with running, fitness, lifestyle and fitness business lines. • Creative leader on multiple events, Boston 10K for Women, MA Conference for Women, Harpoon 5-Miler, Waterfront Fitness Festival. Lead and implement marketing with focus on sponsorships as well as centralize the budget, identify KPI's and drive ROI.

Director, Global Brand Marketing & Management

2017 – 2018

Oversaw the day-to-day management and execution of key brand/product marketing initiatives focused on branded DTC apparel and B2B fabric sales. Developed marketing strategy for all channels e.g. social media, digital/eCommerce brand, and product marketing activities and the Coolcore brand ambassador program. • Managed four agency relationships from PR, social, web and digital marketing. Collaborated with global affiliates to ensure brand and product consistency. • Collaborated with C-suite, merchandising, wholesale, product development, operations to develop comprehensive marketing plans for new product launches and product storytelling initiatives. • Led execution of key industry/local events and partnerships in conjunction with global and domestic account and partnership teams (Outdoor Retailer, RunDisney, Lifetime Fitness/NYC Triathlon, Ragnar). • Executed social marketing strategies and campaigns (organic/paid), blogging activities, managed social budgets, increased followers by 100% and engagement across channels by 50%.

Director, Brand Strategy, Marketing & Partnerships

2015 – 2016

Clients: Community Coffee, Cybex International, Exeter Health Resources, Xfinity Security, Comcast Spotlight, National Mentoring Partnership, TVSquared, ONvocal. Contributed over $700K in new agency business in 2016. • Improved business capabilities across strategy, creative, UX/UI, development, media, and talent development. • Led and mentored a team of five account managers, driving efficient delivery of digital and traditional campaigns and tracking. Built and executed marketing strategies, developed and sold-in creative direction and measurement plans. Community Coffee • Provided solutions to Retail, eCommerce, Wholesale, B2B Sales to grow segments via key account programs, sweeps, video, and eCommerce to drive brand heat and conversion. • Consulted with merchandising team on product assortment and placement with complimentary content. • Delivered digital, social, video, web design, packaging development and unique content solutions that contributed to 10% increase in overall revenue and a 42% increase in mobile revenue. Drove a 213% increase in mobile traffic. • Managed eCommerce retargeting campaign resulting in a 150% ROI. Cybex International • Brought the Cybex brand story to life with an omni-channel approach (video, web and microsites, email campaigns, direct and print, display, sell sheets, sales presentations, and interactive tools). • Contributed to a 41% increase in monthly treadmill sales leads (B2B). Content and design contributed to Best IHRSA

Senior Brand Marketing Manager

2010 – 2015

#1 Charity Event in Golf • Led the growth and marketing strategy of the Liberty Mutual Invitational and Alumni Cup national golf programs reaching 12K+ participants and raising over $8 million annually for charity. • Managed 70+ events across 50+ charities, coordinated internal activation and sponsors TaylorMade adidas, Nike Golf, Golf Digest, Pinehurst and TPC Sawgrass. • Drove all product merchandising (apparel, footwear, accessories). Developed consumer-relevant, annual marketing plans for the Invitational program that contributed to $5.5 million in new and retained business. • Oversaw four 4-day/72-hole National Finals events at Pinehurst Resort and TPC Sawgrass. • Created Liberty Mutual Golf digital strategy, redesign of website, social engagement contributing the increase of Facebook fans by 28K+. Developed and wrote content for event app 80% adoption rate. Commercial & Specialty Lines • Led marketing and communications plans, managed external agency relationships on strategy development, content, production and analytics. Directed agencies on advertising campaigns (media and creative), staying true to the brief, budget ($8 million media and production) and brand. • Partnered with internal agency functions (creative, social, web, video, PR, events) to lead the development of integrated marketing plans (owned, earned, and paid). Improved brand familiarity by 30% and consideration by 20% over three years. Team USA • Developed digital strategies and activation for U.S. Olympic Team sponsorship; enterprise-wide content process, sponsorship center for both internal and external use. Manage all digital assets for the Team USA activation. • Drove first enterprise-wide sponsorship email campaign initiative to further relationships post sponsor events.

Account Supervisor

2007 – 2010

Liberty Mutual Responsibility Campaign • Developed consumer insight-based strategic plans in collaboration with VP/Account Director for Commercial & Specialty lines to achieve/exceed business goals, customer acquisition and retention. • Managed and implemented B2C and B2B TV, print, online display, and social media campaigns contributing to the 10% increase in consideration and a 16% increase in brand impression. Bank of America, Face of New Wealth Campaign • Collaborated with VP and EVP/Account Director on strategic plans for Global Wealth & Investment business within $25 million media and production budget). Developed corporate identity program for U.S. Trust. Drove design and development of B2C sales collateral, internal communications, and direct mail.

Marketing Director

2005 – 2007

Marketing/Business Development Manager

2001 – 2005

Quality Assurance Representative

1999 – 2001

Bachelor of Science degree

1999

Bachelor of Science degree