Jessica Rocheleau
Marketing Director · KOZ Events
San Diego, CA
In My Own Words
I am highly driven, ambitious, and have an intense craving to grow within an adventure centric, successful company.
I take pride in my ability to learn new, comprehensive skill sets to gain a hands-on understanding that will bring exceptional success to retaining customers and their LTV. As a lifelong athlete, retired professional athlete, and current triathlon coach, I understand from a first-hand point of view what people most value when it comes to their health and wellness. I would love nothing more, but to bring my passion, expertise, and desire to be of service.
While working for RISE Athletes, I have cultivated a true passion to work both in recruiting and customer retention. I was responsible for recruiting Olympic and Professional level athletes to work on a high-caliber team of mindset and mental health coaches for youth athletes.
My successful facilitation of interviews, exceptional organization, and passion for connection led to a vast, dynamic team of coaches that changed the lives of hundreds of youth athletes. I conducted meetings with the parents of youth athletes to ensure their needs and their child's needs were getting met. Through these interviews RISE was able to fine tune our process and services to continue to offer the best possible product.
My understanding of people and a genuine curiosity of human wants, needs, and desires on the deepest level will lead to the most successful, fulfilling, and long term relationships. That is my goal for my future career.
During my employment, I was responsible for a number of duties including: organizing interviews and producing relevant schedules, assisting with screening resumes, and coordinating interviews.
My knowledge and experience in successful documenting, tracking, and maintaining records is above par.
Work Experience
Marketing Director
KOZ Events2018 – Present
Grew instagram following by 600% in a year's time. Increased participation in active events post COVID through strategic social media/email marketing increasing revenue and awareness. Launched Youtube channel. * Developing a long term plan for the development of organization brand on all social platforms * Develop and Create email campaign schedule/strategies * Implementing social media platform content strategies * Understanding marketing budget and tracking ad spend * Manage ambassadors and community development * Tracking progress of ambassador content * Content creation for all social media platforms * Managing relationships and agreements with sponsors and partners * Identify target customers and build an effective content strategy to engage the audience
Marketing Director Organically
Sleep Remedy2021 – 2023
grew instagram by 1k in less than a year. Increased sales through tailoring social media/email marketing to specific audiences. * Analyzing engagement data, identifying trends in customer interactions with the public through implementing social media platforms content strategies * Develop and Create email campaign schedule/strategies * Communicate and engage with followers, respond to queries in a timely manner and monitor platform pages * Generate, edit, publish and share engaging content daily (e.g original text, photos, videos, and news)
* Design and implement social media strategy to align with business goals
Social Media Coordinator/Content
RISE Athletes2019 – 2022
Creator/Recruiter/Customer Retention Grew instagram by 4.5k. Created a platform athletes, coaches, and parents could go to for mental health
support through providing latest and greatest mental health in sport research and tools. Created email
campaigns tailored specifically to coaches and parents to support their athletes regarding mental health.
* Develop a positive, inspiring, and emotional bond with community
* Recruit Olympic and Professional athletes to join mindset development team
* Community building and team connection through weekly meetings
* Retain customers through meeting personal needs, catering services, and improved products. * Research latest peer reviewed mental health related articles and deliver them in a comprehensible way to our audience both by blog and educational posts * Create and follow marketing calendar plan weekly
