Jen Gold: Freelance Photographer + Designer in San Diego, CA
Summary
Activity
Projects
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Work experience
Jen Gold Photo & Design
Freelance Photographer + Designer | 06/2009 - Current
jengoldphoto.com
• Brand development and management
• Social media and content marketing
• Field marketing and community engagement
• Action sport, event, studio, and portrait photography
• Art direction including hiring on-screen talent and photographers, shoot design, copywriting, and shoot direction
• Experience in outdoor and wellness Industries
• Experience managing multiple projects at once• Graphic Design and Brand Consulting
• Work displayed in the Chicago Architrouve Gallery

Mesa Rim Climbing Center
Creative Arts Specialist | 03/2017 - 11/2017
• Lead execution of multimedia projects in accordance with the marketing plan, liaising and collaborating with external vendors as needed.
• Collaborate with members of the Community Engagement and Leadership Teams in the creation of materials; collect and interpret project lead’s vision, present drafts, collect feedback, and gain full approval.
• Complete projects by coordinating as needed with manufacturers, printers, consultants, etc..
• Contribute to the upkeep of Company Style Guide
• Research and analyze trends within our member community and the active lifestyle industry, and their role within the visual representation of Company.
• Support ideation and development of written content as requested.
• Support administration of advertising and marketing projects as requested.
• Support event planning and execution as requested.
• Contribute to strategic planning as requested.

Mesa Rim Climbing Center
Design + Social Communications Coordinator | 12/2015 - 03/2017
• Collaborate with C+P Team, Site Management, and Department Managers to develop and maintain effective web communications schedule.
• Manage Social Media accounts, such as Facebook, Instagram, Twitter, and Youtube, in accordance with Mesa Rim's short and long-term strategic goals.
• Create and distribute Department and Company promotional material while maintaining brand and culture consistency
• Create administrative Company materials in accordance with Company style guide.
• Prepare and deliver bimonthly internal and external newsletters.
• Support and execute photo/video projects in accordance with multimedia vision
• Support in creation of Mesa Rim retail products and department-specific apparel.
• Contribute to strategic planning initiatives as requested.
• Ensure Mesa Rim's web communications is consistently industry leading, researching current market trends and making suggestions for appropriate actions.

Mesa Rim Climbing Center
Marketing Assistant | 04/2015 - 12/2015
• Create and distribute marketing material for department-specific events and programs, quarterly community events, and grand-scale company events.
• Support in creation of Mesa Rim retail products and Department-specific apparel.
• Provide website maintenance as needed, ensuring content is updated and aligned with Company brand.
• Manage Mesa Rim social media accounts, such as Facebook and Twitter.
• Document events through photography and videography.
• Attend events outside of Mesa Rim (ex: health fairs and networking events) to represent the Company and build professional relationships.
• Plan and execute in-house community events such as quarterly BBQs, fundraising events for local philanthropic organizations, and member appreciation gatherings.
• Respond to donation requests and attend philanthropic events.
• Support Marketing Manager in planning and execution of grand-scale community events
• Research current market trends and make suggestions for appropriate actions.
Big Bear Mountain Resorts
Youth Snowboard Instructor | 12/2013 - 03/2015
• American Association of Snowboard Instructors Level 1 certified instructor
• Rider analysis and leading ability level class assignment
• Work with private lessons as well as large group lessons
• Conducting lessons in English and Spanish
• Follow class progressions to educate guest ages 7-12 in proper snowboarding technique appropriate to their ability. Occasionally instruct adult lessons and children ages 4-6
• Analyzes problems and resolves them in a positive and safe manner
• Promote safety and give students the knowledge to remain safe when they leave lessons to ski/ride on their own
Education history
University of San Diego
Bachelor of Arts | 2010 - 2013
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