Jeff/“Jeffe” Andrews

Worked with Sales as well as Design Departments to help expand the brand and private label into the market. Some Key Accounts in my portfolio included Stone Brewery, Hansen's Surf, Project Aloha, Metal Mulisha, Coronado Brewing and Jack's Surfboards.

Played an integral part in the exponential growth of both Brand awareness and retail sales within the So Cal Action Sports Market. Recommended and helped retail customers select effective merchandise mixes based on their unique retail environments. Worked closely with in house Management Team to identify market trends leading to new business opportunities. Delivered exceptional account service to strengthen customer loyalty and Brand integrity. Developed and maintained sales growth with the company's number one retail partner.

Pioneered a fledgling sunscreen line via strategic placement within targeted influential Retailers. Handled the highest volume account in assigned territory. Collaborated directly with the company President to exchange selling strategies and marketing ideas. Educated retail clients on product knowledge using a one on one approach. Maintained friendly and professional client interactions.

Created and developed a new distribution channel for past season merchandise through a National Retailer. Maintained an acceptable margin for both SPY Optics and Nordstrom Rack.

Pioneered the No Fear brand during its early years into new retail accounts. Worked closely with all in house teams to help move "Extreme Sports" forward through the "No Fear Phenomenon". Promoted to Regional Sales Manager to lead in the growth and management of No Fear's chain of retail stores. Hired and trained Store Management/Sales Teams for new store locations. Helped establish and direct sales team training and development programs. Managed multiple retail locations throughout California in order to achieve daily, monthly and annual sales quotas.