Jeff Hester
Founder and Editor
Berkeley | United States
Skills
No information
Interests
Snowshoeing
Hiking
backpacking
Winter mountaineering
...followed by local craft beer
Industries
Outdoor
In my own words
— Jeff"HYOH" (Hike Your Own Hike) - anonymous I am an author, speaker, community-builder and passionate collaborator.
I am a thru-hiker that feels at home with dirt beneath my feet and stars above my head. I'm an unapologetic geek. I am a founder. I have a knack for listening and hearing what people are really saying.
I believe in the power of online communities to unite people and affect positive change, and I've helped build and nurture such communities from scratch.
Trajectory
Jan 2015 — Now
Organizer · Six-Pack of Peaks Challenge™
Founder and organizer of the annual Six-Pack of Peaks Challenge, a self-paced hiking challenge. Oversee all aspects, from e-commerce, marketing, social media, and even planning.
> Grown registration from 183 in 2015 to 1,273 in 2017
> Raised nearly $60,000 for the two non-profits we support: The Heroes Project and Big City Mountaineers.
> Expanded to Colorado and Oregon in 2017, with additional regions planned for 2018.
Feb 2010 — Now
Founder and Editor · SoCalHiker
Writing detailed online guides for trails throughout the Western United States, covering both day hikes and backpacking routes.
> Grown from zero to over 180k monthly pageviews
> One of USA TODAY's 10 Best Hiking and Outdoor Blogs
> Over 50,000 followers on social media
> Featured in Men's Journal, The Los Angeles Times, New Yorker Magazine, BBC Travel Blog, Curbed LA and InsideHook.
