Jaqueline Parent

International Sales Manager

2020 – Present

Sales Operation management of 12 international agencies/distributors, including hundreds of specialty retailers and major accounts in Europe and the UK. • Manage sales/metrics of distributors in CAN and AUS.

• Manage ops, metrics, wholesale inquiries, and prospecting of all International direct business

- YTD sales for accounts I directly manage, have already doubled from last year, and tripled since 2019. • Develop and execute strategic international prospecting and outreach for Asia, South America, Caribbean, Mexico, Eastern Europe, and Middle East. • Responsible for onboarding 12 agencies and distributors on Nuorder (other systems used: Joor and Apparel Magic) • Extensive use of Excel V-lookups and Pivot tables.

BRAND MANAGEMENT - Hurley Brand Manager

2019 – 2020

• Managed merchandise mix to ensure a cohesive brand across 12 licensees • Managed product approval process for all licensees from concept to production

• Managed brand and brand image across all channels of distribution

• Monitored trend guides, advertising and marketing activities of all licensees

• Managed and assisted with the development of Hurley Brand Guidelines

CONSULTANT - International Licensing & Private Label

2016 – 2020

• Provide businesses with solutions in sourcing, negotiation, and strategy of international apparel licensing & private label • Provide management of production, product development, merchandising and distribution strategies in Latin America. • Design and develop events, promos, and private label of fashion, swim and active apparel. Have worked for 2 years consecutively (prior to COVID-19) for Hard Rock San Diego, OMNIA Nightclub, Sunburn Pool, Comic Con; and Key Lime Air • Provide management services of design, development, vendor negotiations, cost management, and logistics - from briefing to SMS and final collection • Structure presentations of product range to decision makers • Achieved 100% revenue growth YOY since 2017 with an average 56% profit margin.

Sr Business Manager

2019 – 2020

for Intl Licensees

• Led 3 licensees in Brazil, South Africa, Argentina, and 2 distributors in Taiwan, South Korea; directly managed $25M+ business. • Devised merchandising strategies for inline and retail, aligned with anticipated business metrics, with the goal to develop strategic growth for Hurley international retail and overall wholesale business and its licensee partners. • Developed and presented to leadership go-to-Market plans for international licensees - product seasonality, market unique needs and trends, and sales analysis. • Managed, executed, and mediated several projects internationally, involving design, brand and creative marketing, demand planning. • Travelled internationally to visit factories, accounts, and partners. • Developed and presented to executive team, brand repositioning strategies for LATAM - plus sourcing of new licensee partner, factories.

Temp. Product Manager

2013 – 2014

• Managed Printables production of all promo and direct SMU business. • Developed tech packs for Women's In-line Printables category and SMUs for internal Key accounts (Pac Sun, Buckle, Macys, Tilly's) • Acquired skills in design, sourcing, development, WIP management, cost and quality control, vendor negotiations, and logistics. •Entered and Managed data for Pos, BOM, Invoice and Inventory in Full Circle

B.S.

B.S.