Jana Hoffman

Write new and feature articles on a variety of topics including music, fashion, fitness and female empowerment on an ongoing freelance basis.

Established and built the agency's copywriting capability as first-ever in-house copywriter. Promoted from Copywriter (2014) to Senior Copywriter (2015). Pitched and won new business including Axel Johnson, Michael Kors and Seagram's Gin. Spearheaded SXSW video series titled SXSoundOff in partnership with Interbrand for which I hosted and produced (2015). Saw campaigns from concept to completion. Created compelling narratives and connected multi-channel experiences for brands and consumers. Developed data-driven content strategies for brands and executed relevant supporting content for a variety of B2B and B2C audiences (social, web, infographics, video, etc.). Creative directed and assisted with the production of photo and video shoots. Hired and mentored in-house and freelance copywriters. Wrote thought leadership articles on behalf of executive team (Fortune, Forbes, etc.). Worked on brands such as Michael Kors, Seagram's Gin, North Sails, Kearny Point, Edison Properties (Manha

Served as lead copywriter on the COVERGIRL account for a variety of digital and out of home experiences. Launched and created content for two new COVERGIRL social platforms: tumblr and Vine. Led copy creation for COVERGIRL website redesign. Wrote targeted brand-aligned messages for all COVERGIRL iMedia flash and rich banner ad campaigns, mobile apps, in-store product displays, email newsletters, SMS, website and social media. Assisted on video and photo shoots. Collaborated with art directors to deliver fun and appealing interactive media across multiple platforms. Captured beauty trends at various social events.

Contributed articles to New York City cocktail culture website. Attended cocktail events in and around New York City.

The website's only female contributing writer to produce skateboarding-related web content with a focus on East Coast events, fashion, lifestyle, arts and culture and women in skateboarding. Landed stories with skateboarding icons Ryan Sheckler and Rodney Mullen. Curated and styled fashion shoots. Connected and collaborated with popular skateboarding and lifestyle brands. Attended industry events and trade shows.

Served as social media community manager for multiple clients including Project Runway and Young Women's Leadership Network. Developed social media strategies and campaigns that included influencer strategies. Launched Facebook and Google AdWords advertising campaigns. Utilized tools such as HootSuite, Woorank, Traackr, Brandwatch and Engagor.

Promoted from Content Editor to Managing Editor and served as direct manager and mentor to team of writers. Wrote copy for first-ever branded Pandora mobile campaign for NYC and LA markets. Edited and curated up to 250 deals weekly in a CMS before going live to web in more than 30 US markets. Led QA of all e-newsletters and A/B subject line testing.

Contributed articles to all-women's skate, surf and snowboarding website. Attended industry events.

Compiled weekend events and made weekly guest show appearances on the segment “What’s Up With the Weekend With Jana?” on B104 WAEB-FM.

Wrote monthly fashion column “Jana’s Closet.” Contributed news articles.

Refreshed the magazine's older demographic by introducing content targeted toward a millennial audience. Collaborated with editor-in-chief on all editorial planning including monthly themes and stories. Wrote engaging regional and lifestyle editorial content. Proofread all editorial content, marketing materials, design proofs and rough book before being sent to printer. Worked side-by-side with art director to bring stories to life via page designs. Conceptualized and produced editorial photo shoots with a focus on fashion and beauty. Managed freelancer contracts and budgets. Interviewed, hired and mentored editorial interns. Planned and attended magazine-sponsored events. Wrote weekly blog The Valley According to Jana, which became the #1 visited page on the magazine's website. Managed social networking sites and monitored analytics.

Was offered a full-time editorial job at Lehigh Valley Style following my internship. Wrote copy for regional stories and oversaw most of the editorial for the fashion and beauty department. Attended magazine-sponsored events.

Wrote biweekly fashion column. Contributed news articles.