In my own words
— Isabella<p>Experienced content marketing manager with expertise in driving impact through digital content, visual and written storytelling, and consumer marketing strategies.
Creative, insight-driven thinker and diligent cross functional collaborator with a track record of delivering ROI in fast-paced settings. </p>
Trajectory
Oct 2021 — Now
Digital Content Marketing Manager · Carve Designs
• Develop key marketing themes into concrete executable Go-To-Market strategies, including soft launch of the company's first brand campaign across digital channels.
• Work cross-functionally to understand seasonal trends and themes to create a comprehensive digital content strategy across channels including web, email, affiliate, social, CRM.
• Lead landing page redesign responsible for increasing conversion rate by 39.1% MoM.
• Lead paid social media content strategy responsible for driving lift in conversion rate by 111.1% YoY.
• Lead affiliate marketing partnerships responsible for driving conversion rate of up to 57.14%.
• Manage external paid media agency, affiliate agency, influencer and PR agencies, and web development agency to develop best in class digital content and strategies.
• Manage internal producer, graphic designer, and social media team to produce and schedule content.
Jun 2020 — Now
Co-Founder · Sail Tahoe Blue
• Lead business development and partnership strategies, resulting in sales growth of 66%.
• Develop branding portfolio including brand definition, positioning, and identity.
• Manage content development, web design, CRM, and social media marketing for all
Sail Tahoe Blue touch points.
• Charter 40 ft vessel as USCG 25 ton licensed captain.
Jan 2020 — Apr 2021
Social Media Marketing Manager, Mobile Hardware · Google
• Built Go-To-Market strategies and integrated campaigns for Google Pixel's flagship launches.
• Responsible for growing Google Pixel's brand through audience acquisition, community development and digital content output.
• Led Google Pixel's global and US social strategy for Tier 1 launches & evergreen campaigns acquiring +500K followers across global brand channels with 3M+ reach.
• Executed first ever social-first hardware launch event, bringing together 18 Global social handles to drive 1.5M organic views with Pixel content generating 48% of total social mentions.
• Drove quarterly US paid social campaigns to generate lift in consideration for Pixel 4a, Pixel 4a (5G), and Pixel 5.
• Managed internal paid media and PR teams as well as external social media and influencer agencies.
Mar 2019 — Jan 2020
Social Media & Influencer Lead, Create Marketing · Google
• Developed Pixelbook's paid social, organic social, and influencer strategies.
• Strengthened Pixelbook's presence on global social channels and developed an
influencer program of 300+ advocates.
• Led YouTube creator content strategy and execution for the launch of Pixelbook Go,
generating 4.7M impressions and $141K total EMV.
• Managed internal paid media and PR teams as well as external social media and
influencer agencies.
Nov 2017 — Feb 2019
Sales Marketing Lead · Sierra-at-Tahoe
• Responsible for producing owned and paid content.
• Managed brand partner event planning and execution.
• Led outbound prospecting, leading to 123% increase in sales YoY.
• Developed robust CRM with an open rate of 23%, improving online sales.
Oct 2016 — Nov 2017
Product Marketing Specialist · Gametime United
• Developed and fostered Gametime’s social presence across YouTube, Instagram and Twitter.
• Supported GTM team with product insights and development of key marketing themes.
• Partnered with cross functional teams to develop brand refresh strategy.
Activity
Education history
University of California Irvine
University of San Francisco
BBA
