Ingrid Malmberg

Agency Director

2022 – Present

Momentum Media PR is a results-driven, high-touch PR agency elevating active lifestyle brands in their core markets and to broader audiences.

Director of Sales and Marketing

2021 – 2021

Founded in 1965, RiemerPlus, formerly Riemer Reporting Service, is the nation's largest independent company devoted exclusively to business credit network services.

Pulse Ratings Inc, sister organization to RiemerPlus, is a full-service credit rating & consulting firm acutely focused on evaluating the short and long-term financial health of retailers.

• Led sales efforts in the outdoor recreation and sports industry as well as assisted with growth across other industries

Director of Membership

2012 – 2019

Outdoor Industry Association (OIA) is the national trade association for the $887 billion outdoor recreation sector, uniting more than 1,300 manufacturers, distributors, sales representatives, retailer members, non-profits and more.

• Led recruitment and retention of 1,300+ company members including Patagonia, REI, The North Face, Columbia, Filson, Quiksilver, Vuori, and YETI • Increased membership dues revenue by 75% from 2007 to 2018 • Created and managed the annual membership budget • Mentored and managed a team of 2 membership associates • Partnered with the marketing team to develop strategy to reach membership goals • Planned and executed national in-person market tours and boot camp events to convey the value of membership focused around OIA's main pillars of work: sustainability, public policy, and participation • Appointed team lead for CRM selection committee and Salesforce implementation project in 2016; utilized Salesforce to manage sales pipeline • Pitched and secured company sponsorships for OIA events and initiatives • Negotiated and managed over 20 affinity programs with companies including UPS, YRC, Avis, Budget, and Office Depot • Managed the OIA Paddle Advisory Council and helped create Paddle Nation Project, a grant program designed to increase paddlesports participation

Membership Manager

2010 – 2012

• Drove member renewal fulfillment, including invoicing members • Pulled and evaluated monthly membership reports and analyzed trends • Created onboarding processes for new members and renewals • Managed member records within database to maintain clean, accurate, and consistent data

Membership Coordinator

2007 – 2010

• Responded to member and nonmember phone and email inquiries • Processed new membership applications and renewal payments • Developed and implemented departmental processes • Trained staff on delivering superior customer service

Event Sales Coordinator

2006 – 2007

Administrative Assistant

2005 – 2006

Animal Care and Control Officer, City of Boulder

2003 – 2005

Animal Welfare Associate

2002 – 2003

Sales Associate

2000 – 2002

Sweet Briar College

1996 – 1997

BS

1998 – 2000

High School Diploma

1992 – 1996