Hunter Armstrong Brankamp

Content Strategist

Cincinnati | United States

Skills

No information

Interests

All things style-related.

Cultivating stoke.

Respecting core vibes.

Giving thanks for eternal shred.

Giving thanks for self-expression through bikes.

Making vibey video edits.

Industries

Bike

Creative Agencies

Fashion

Lifestyle

Music

Outdoor

View all

Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Hunter Armstrong

Recently created a 40 percent increase in user task success for an e-commerce client using user research, UX writing and UX Design.

Seeking a rad team in the industries that gave me life and who're equally passionate about innovation and giving back to the sports to which we owe it all.

Copy and paste my new content portfolio site here: huntarmstrong.com

UX / UI Portfolio update in progess.

Let's do big things.

Trajectory

Jul 2021 — Now

Content Strategist · Elevation Road

+ Create and execute marketing & content strategy utilizing buyer persona interviews + Crafted targeted marketing email sequences paired with customer buying process + Led CRM suite implementation in response to business and customer needs + Mapped buyer journeys through qualitative research to guide strategic content creation

Dec 2020 — Now

UX Writer & UX Designer · You Know It's Us™ Brands L.L.C.

+ Recreated on mobile the experience of shopping in a South American marketplace for client; chévere (pronounced CHAY-vehr-ay). Harnessed full human-centered design toolkit to achieve 40 percent increase in key user task success. + Incorporated info-gathering client interviews, user personas, market research, qualitative usability tests, remote user testing, wireframing, prototyping, and iterative design.

Sep 2018 — Dec 2020

UX Writer · humankind(er)

+ Designed user onboarding chat-bot interaction using qualitative data & scholarly research to support user needs while simultaneously communicating business objectives. + Resulting case study (available upon request) recognized by Research Design Ph.D. for soundness of concept and application.

Sep 2017 — Aug 2018

Marketing Content Specialist · BTG Labs

+ Created a wide variety of digital marketing content ranging from but not limited to: Full Video Production & Editing, Content Strategy, Print / Blog / Social Copywriting, Product Naming & Verbal Identity, Product Photography, Scriptwriting.

Jun 2017 — Dec 2017

Social Media Manager (Contract Position) · Primax Studio

+ Created, managed & executed social media content calendar for global consumer packaged goods brands, Downy Wrinkle Releaser & Febreeze In-Wash Odor Eliminator.

Sep 2016 — May 2017

Quality Assurance Specialist & Technical Writer (Contract Position) · Barefoot Proximity

+ Performed quality assurance testing in collaborative global ad agency setting with multi-disciplinary creative & technical teams. + Formulated Quality Assurance data into insight-based technical summaries supporting Senior Account manager to adjust communication and project timeline.

Sep 2011 — Jun 2013

iOS Presenter · Apple Retail

+ Earned Excellent Net Promoter Score giving public workshops focused on cultivating vision & excitement in Apple customers, using energetic, charismatic and conversational public speaking style.