Glenn Ford

Project/ Procurement/ Purchasing Manager

2018 – Present

• Advanced manufacturing and 3D printer purchasing, shipping and installation in multiple global locations • Managed ERP system, optimizing data accuracy for improved global reach. • Aligned division goals via meetings, fostering a unified brand identity. • Analyzed plans, contributing to improved budgeting and resource management. • Spearheaded initiatives to streamline support processes, leading to noticeable results in customer satisfaction and reduced response times. • Developed training programs for staff, empowering them with skills that significantly improved customer service quality and response efficiency. • Orchestrated cross-departmental collaborations, enhancing communication and aligning efforts towards unified service goals. • Provided mentorship to team members, fostering a culture of continuous improvement and ensuring high standards in customer support. • Cultivated a collaborative team environment, enhancing morale and fostering creativity in problem-solving for customer support challenges. • Developed and executed a new training framework for support staff, significantly elevating team performance and service efficiency.

Sales

2017 – 2018

Guided customers in bike selection, enhancing satisfaction and sales. • Maintained product knowledge, ensuring informed customer decisions. • Utilized POS system efficiently, streamlining transactions. • Ensured store cleanliness, improving customer experience. • Communicated effectively, fostering positive customer relations.

USA Field Market Development- South Texas

2016 – 2017

• Aligned sales techniques with marketing strategies, enhancing retailer engagement. • Built a strong retailer network, improving customer satisfaction and brand loyalty. • Facilitated sales forecasting, contributing valuable insights for strategic planning. • Implemented product education programs, increasing brand awareness among retailer: • Coached retailers on merchandising, ensuring consistent brand presentation in store. • Coordinated promotional programs aligned with marketing strategies, fostering strong partnerships and increasing brand visibility among retailers. • Fielded customer service inquiries, ensuring retailer satisfaction and effectively representing their needs within the organization. • Maintained a structured call schedule and sales plan, streamlining outreach efforts and contributing to meaningful improvements in sales forecasting. • Acted as a brand advocate at industry events, sharing product knowledge and bolstering brand awareness among retailers and riders. • Orchestrated promotional programs that aligned with marketing strategies, enhancing brand visibility and strengthening retailer partnerships.

Inside Market Development

2014 – 2016

Currently manage 3 territories in support of my Field Partners to successfully make monthly goals and eventually making our annual goal. Support all sales initiatives to grow business in all territories being developed. Consistent and effective use of consultative skills to build rapport with accounts and coach them as needed to make their business better. Assist all accounts with ideas on better social media marketing. Conduct phone presentations for current promotions and new products that have been launched. Build the excitement in the brand during every contact. At all times, be an ambassador of the brand. Remember that language and appearance is always the voice and example of the brand.

During expo's demonstrate a level of product knowledge that represents my being an authority of the product. Conduct public presentations about any given product within the product line up.

USA Inside Market Development Leader

2014 – 2016

• Managed two territories to achieve monthly and annual sales goals, enhancing brand presence. • Represented Specialized Bicycle Components, supporting sales initiatives and brand growth. • Utilized consultative skills to build account rapport, improving business performance. • Assisted accounts with social media marketing strategies, boosting engagement. • Led team by example, mentoring in consultative selling and time management.

Sales Manager/ Recruiter/ Program Manager

2011 – 2013

As a Marine Corps Recruiter I was responsible for Prospecting, screening, and selling the Marine Corps to possible applicants. Prospecting was conducted via cold calls, area canvassing, and local enhanced canvassing events held at local high schools. Electronic canvassing was utilized as well to create interest. Once the interest was created, presentations were conducted in home and office environments. During these presentations, consultative selling skills were used to create a deeper interest and desire to become a United States Marine. Buy in would be the applicant and parents willing to sign processing paper work for enlistment.

Also responsible for leading and mentoring, and preparing the applicants for the rigors of recruit training and the Marine Corps lifestyle. While serving in this job I have had the honor of recruiting 75 young Americans and they have been able to become United States Marines.

While working in Operations I managed approximately 400 Future Marines preparing to depart for recruit training.

Infantry Unit Leader

2008 – 2011

Assisted the Operations Chief and was prepared to perform duties in his absence. Executed duties as Battalion Combat Operations Center Watch Chief, Coordinating fire support, Medical Evacuation support and ensuring the work flow of all war fighting functions are integrated to support subordinate units on the battlefield. Supervised significant event reporting to higher headquarters including the quality control of storyboards, situation reports, and other information requirements. Counsel Marines of the Operations section on their performance and ensure they complete appropriate Professional Military Education. Assisted the Assistant Operations Officer in the planning, execution and documentation of all battalion training evolutions. Monitored annual Battalion Combat Fitness Tests and Physical Fitness Tests in order to ensure accurate reporting and compliance with published orders. Served as the Battalion Assistant Operations Chief during combat operations, a billet designated for a Master Sergeant (2 ranks higher). Developed and implemented standard operating procedures for a highly effective combat operations center while forward deployed to Sangin, Afghanistan in support of OEF 10.2. Served as Battalion Watch Chief and Watch Officer in a Combat Operations Center that processed over 1700 significant events in a highly kinetic area of operation in support of OEF 10.2. Conducted morning operations briefs to the Battalion Executive Officer and Battalion Staff. Supervised the establishment of the Operations Section workspace upon return to the United States.

United States Marine Corps Recruiter

2005 – 2008

As a Marine Corps Recruiter I am responsible for Prospecting, screening, and selling the Marine Corps to possible applicants. Also responsible for leading and mentoring, and preparing the applicants for the rigors of recruit training and the Marine Corps lifestyle.

Sales manager/ Athlete Relations

2002 – 2003

Provided superior customer service to every day clients, Military Athletes, and Professional Athletes. Advised on equipment selection to produce the best performance possible in both Triathlon and Road Racing applications. Maintained the sales floor with innovative merchandising always creating an inviting atmosphere and showcasing all products without a bias for any one product or brand. Supported Nytro sponsored athletes in all matters of athlete support through a equipment supplier. Ensured prominent branding for Nytro Multisports was visible on most athlete equipment, ensuring maximum exposure for us as a sponsor. Conducted proper fit sessions, ensuring the athlete was getting the best power and speed out of their bicycle. Advised clients on proper wetsuit fit. Reported to the general manager and Owner on matters pertaining to inventory, new line selection and special orders in order to provide the best possible triathlon and cycling equipment available on the market. Utilized personal experience as a competitive cyclist to best advise clients on equipment that would improve their cycling experience.

Sales manager

2001 – 2002

Sales manager at Trek Concept Store in San Diego while store was still owned by the corporation, not a private owner. While in this role I was responsible for recruiting the sales force, conducting training, and select initial inventory for a brand new shop. Also responsible for the merchandising and branding of the store per the guidelines set out by Trek Bicycle Corporation pertaining to their concept stores. Established a network from the local cycling community to announce the opening of our locations and market our store. Conducted formal presentations to major retailers looking to partner with Trek Bicycle Corporation. Daily set the example for the sales force providing them with a positive example to execute needs based sales and coached and mentored them in their deficiencies. Worked closely with the service manager to ensure exceptional service after the sale was being given to all clients.

Sales Manager

2000 – 2001

Sales manager for a chain of locations that was always in the top 100 Bicycle Retailers in the United States. Assisted the General Manager with reports on inventory, and training of the sales force. While with Bike USA I was always in the Top 5% in monthly sales, even as a sales manger. Received an award from Cannondale Bicycle Corporation for lead in brand sales for a specific period of the year.

Infantry Unit Leader

1992 – 2000

Master of Science - MS

2025 – 2027

Bachelor's degree

2014 – 2017