George Slater
Director of Domestic Sales & Marketing
Huntington Beach | United States
Skills
No information
Industries
Lifestyle
Skate
Surf
In my own words
— GeorgeBritish national living in Orange County, CA.
Extensive background in Marketing, Advertising and Sales.
Trajectory
Jul 2014 — Now
Director of Domestic Sales & Marketing · SideOneDummy Records
- Responsible for creating all US marketing initiatives around new releases and products.
- Analyzed demographics, trends and previous campaigns to ensure marketing expenditure was as effective as possible
- Created new E-commerce / CRM system and label website - Increased click-through rates by 54% through new e-mail marketing campaigns.
- Organized and managed promotional events for talent and sponsorship tiers
- Established and increased conversion rate tracking on social media ads from 15% average to 44% average on leads as well as lowering CPC and CMP rates.
- Oversee all U.S Physical & Digital Sales Working in collaboration with national distributer network - Created new relationships within network & direct accounts to ensure marketing efforts created traction to target demographic.
- Issued Sales and Marketing reports per release.
- Worked directly with VANS and executed the VANS / SideOneDummy apparel collaboration in correlation with re-branding initiatives.
- Directed marketing coordinator with digital asset management tasks and collecting information to issue sales and marketing reports.
* Increased Sales for the Vans Warped Tour Compilation by 20% in first week through new marketing initiatives within budget *
Dec 2014 — Now
Marketing Manager · Vans Warped Tour
- Oversee all Print and Digital Marketing placement for the Vans Warped Tour Compilation for maximum impact
- Oversee all content creative ranging from digital assets to pre rolls in correlation with ticket purchase call to actions
- Worked directly with VANS to orchestrate all marketing initiatives in correlation with 50 artists on the tour, adhering to VANS' branding codes.
- Mediated with distribution to create online traffic windows to specific retailers carrying exclusive product to appease large accounts
- Set up all ads across Vans Warped Tour's social medias for the Compilation including numerous email marketing campaigns
- Increased sales by 20% in first week for the Warped Tour Compilation through marketing initiatives
Mar 2013 — Jul 2014
Worldwide A+R · No Sleep Records / SJC Drums LLC
• Met commitments to keep artists / clientele content
• Regularly traveled to meet with contacts and ability to network all over the US (festivals etc.)
• Ensured the companies ideologies and values were promoted accordingly to all contacts
• Delegated roughly $10-$15k in marketing assets annually with parallel festivals / companies with collaborations
• Consulted with clients to ensure purchases were relevant to their respective needs based on my product knowledge
Jun 2009 — Dec 2014
Director Of Sales · SJC Drums LLC
Solely responsible for the intake of total revenue from numerous factions of demographic and clientele. Executed sales through numerous communication platforms whilst maintaining distinguished and award winning customer service.
• Responsible for over $2.1 Million in revenue annually on boutique production alone
• Reported coherently accurate sales figures and KPI’s, expanded on current trends for financial forecasting
• Executed and facilitated all orders with a pragmatic nature to appease numerous styles of client accounts
• Attended national and international trade shows to increase market knowledge, dealer base network and zeitgeist of clients • Guided on-line marketing assets to increase revenue through third party digital media
Apr 2012 — Apr 2013
Independant Sales Liaison · Kings Road Merch + Apparel
• Coordinated sales between clientele and sales manager whilst maintaining stock levels.
• Worked with high profile clients including Vans Warped Tour to ensure a smooth transaction of order to shipment.
• Issued invoices and arranged drop shipments.
• Assisted with new product allocation to meet with projected demographic
Feb 2011 — Jul 2013
Sales Coordinator · SJC Drums LLC.
Ensuring customer orders were executed in a timely, organized and efficient manner for a quick transition from invoice to production.
• Facilitated and managed orders into order systems coherently
• Assisted with development on new internal invoicing system software to increase efficiency
• Used internal software and Vision Traction Organizers (VTO’s) for internal work flow and communication with other staff members • Worked with numerous production staff members to ensure a clear line-of-sight for product knowledge, cost and sale efficiency
• Managed Direct Store Delivery (DSD) sales with internal dealer network in US
Feb 2011 — Jun 2013
Marketing Manager · SJC Drums LLC
•Delegated $50-75k in marketing / company assets annually with parallel festivals and artists
•Executed digital campaigns with geo-tagging, weekly and monthly e-blasts for new products and brand awareness
• Monitored trends and online consumers with 360 and Pier-to-Pier marketing strategies
•.Collaborated and cross-promoted with numerous action sports and music organizations including : RedBull - Monster Energy - Vans - Vans Warped Tour - Macbeth Clothing - Young and Reckless Clothing - Hurley (recordings)
Jun 2011 — Aug 2012
Backline Manager · SJC Drums LLC
Responsible for overseeing and managing other staff members in a team to execute logistical tasks to ensure artists and clients had product globally, on location, on time.
• Liaised with all parties involved in national and international transactions / shipments
• Delegated tasks and followed up to ensure they were executed
• Dealt with time sensitive logistical issues to resolve problems outside of business hours • Ensured my staff were working efficiently and were content
• Kept a positive reputation for the company from our actions
Activity
Education history
Bournemouth University
Music Business Management & Digital Marketing / Design | 2005 - 2008
