Jun 2000 — Now
Creative Leader | Freelance · Kronick Kreations
Accomplished Art Director and Senior Creative with over 10 years of diverse creative design experience. A collaborative leader skilled in managing teams and fostering cohesive internal relationships. Adept across multiple design disciplines including print, packaging, retail, web, digital, e-commerce, events, and experiential design. Known for a hands-on approach and a passion for delivering innovative solutions that elevate brand identities and exceed client expectations.
• Creative Expertise: Demonstrated proficiency in conceptualizing and executing designs across various mediums, ensuring brand consistency and visual excellence.
• Leadership and Team Management: Skilled in leading and mentoring teams, managing multiple direct reports, and fostering a collaborative work environment to achieve project goals.
• Versatility: Extensive experience in adapting designs to meet specific client objectives and project requirements across a wide range of industries and platforms.
• Strategic Insight: Proven ability to translate business goals into compelling visual concepts, enhancing brand identity and market presence effectively.
• Brand Portfolio: Throughout my career, I've collaborated with esteemed brands such as Weedmaps, West Coast Cure, Ghost Gaming, Boost Mobile, Jose Cuervo, Tecate, Heineken, Frito-Lay, Pepsico, Electric Visual, Darkstar Skateboards, Vision Street Wear, and many more.
I bring a passion for creativity, a keen eye for detail, and a strategic mindset to every project, consistently delivering impactful results.
Mar 2023 — May 2024
Senior Creative Designer · Weedmaps
• A leader for the evolution, definition, and execution of Weedmaps marketing campaigns.
• Expert in developing comprehensive visual identities, providing clear design direction, and producing
assets across various media, including print, experiential, apparel, social, digital, and more.
• Developed successful B2C campaigns for event-driven marketing, significantly boosting site traffic
and increasing successful user acquisitions on the platform.
Jan 2021 — Aug 2022
Design Lead · West Coast Cure
• Lead creative for all packaging, front-end website development, landing pages, marketing/sales materials, social media, digital, in-store execution and on site activations.
• Designed over 100+ unique strain labels featured in over 500 shops across California
• Managed design team of 4 with hands-on direction and creative interpretation.
Mar 2020 — Jan 2021
Senior Graphic Designer · West Coast Cure
Aug 2018 — Mar 2020
Senior Designer + Brand Creative Lead · Ghost Gaming
• Integrated, designed and built all Ghost Gaming original graphic content for the brands digital
footprint, website, social media, apparel, activations and all marketing materials.
• Collaborate with senior management to develop a brand visual identity that reflects the company’s
core values, ideals, and tone of voice, guiding the process from concept to completion.
• Led a creative team, growing a global fan base to over one million.
• Created unique print and digital graphics for six teams competing in Fortnite, PUBG, CSGO, Gears of War, Rocket League, and Splatoon, managing the process from concept to completion.
Jun 2016 — Aug 2018
Senior Graphic Designer · Boost Mobile
• Developed, designed and executed the marketing strategy on out of home creative based in current trends of music, action sports and urban culture.
• Collaborated and executed with marketing counterparts to create product stories for various devices in the Boost Mobile portfolio.
• Digital creation and production for front-end development and social media content.
Oct 2014 — May 2016
Art Director · ProPac Marketing
• Developed creative concepts, managed photographers and creative partners for various
projects with the Frito Lay Brand Team.
• Present concepts to senior leadership members of the various brand teams at Frito-Lay and Pepsico for generating creative alignment.
• Created designs for print, digital, social, environmental and experiential campaigns.
Feb 2013 — Sep 2014
Art Director · Cultur8
• Managed creative process with studio in agency setting for multiple campaigns and client presentations including conception, design, and final art production.
• Aligned with copywriters and marketing counterparts, reviewing briefs and developing stunning creative for Jose Cuervo, Heineken, and Tecate.
Oct 2009 — Dec 2012
Senior Graphic Designer · Electric Visual
• Worked with creative team to develop graphics for all marketing and advertising.
• Developed various marketing and branding collateral while managing budgets, vendor relations and international needs.
• Led photo shoots and imagery packages both location and table top from concept to completion for merchandising, product and advertising campaigns.
May 2007 — Sep 2009
• Created original graphics for skateboards, catalogs, flyers, magazine ads and apparel.
Aug 2003 — May 2007
Graphic Designer · POV Entertainment Design
• Designed DVD packaging, magazine ads and sell sheets for Warner Bros. Entertainment.
• Supervised, managed, and designed for Warner Brothers Home Video account, domestic and international marketing collateral, and all DVD related artwork.