Frank Villari
Design and Marketing Pro · BUA
Boston, MA
In My Own Words
Creative professional with a strategic approach to impactful design. Experienced in omni-channel marketing and brand development across digital and print, I specialize in crafting innovative, standout communications. I understand unique needs and bring big ideas to life through collaboration with creative and marketing teams. I’m passionate about using design to drive results and create memorable, branded content.
Work Experience
Creative Marketing Manager
BUA2024 – Present
Develop lead generation and create engaging social media and email campaigns for a full-service tech firm specializing in AI solutions. Emphasis on storytelling to highlight innovative offerings and foster connections with target audiences. Also coordinate event and trade show promotions to enhance brand awareness and drive interest.
Lead Designer & Project Manager
Villari Design2020 – Present
• Client: Bastion Collection Project: Design brand identity for Midtown Manhattan cocktail establisment, Bar Bastion. Applications: Adobe Illustrator, Adobe InDesign, pencil and paper
• Client: Phyllis London / PR Project: Design and build a responsive website to help promote this PR Agency. Applications: Adobe XD; Squarespace
• Client: Impairment Science/Druid App Project: Design and build a responsive website to help promote this start-up’s mobile app. Applications: Adobe XD; WordPress with Elementor.
• Client: Sonesta Hotels Project: CMS asset and data entry into web portal systems; prep files using Photoshop.
• Client: TrakTek Partners Marketing Agency Project: Motion graphics for in-stadium video LED boards displayed throughout the Columbus Bluejackets 2021 NHL season; Application: Adobe After Effects.
• Client: Sonesta Hotels Project: Photo and video editing. Re-branding of still and video assets to be used on website. Applications: Adobe Photoshop; Adobe After Effects.
• Client: Tufts Department of Engineering Project: Support department faculty and students with presentation graphics and slide decks. Applications: Adobe Illustrator; MS PowerPoint.
• Client: Quest Travel Adventures Project: Design and build two interactive e-Catalogs for upcoming re-entry to travel services. Applications: Adobe InDesign; Adobe Acrobat Pro.
• Client: NY System South Project: Brand Identity development for this start-up food truck, including applications for vehicle graphics, apparel, business card (B2B, B2C), Social Media.
Digital Designer
Beacon Hill Staffing Group2022 – 2024
Working on various contract positions through Beacon Hill Staffing, for Nexthink, Boston Medical Center, and Simmons University
Digital Designer
Nexthink2023 – 2023
B2B Design collateral to support blog, cover & featured images, social cards, reports, templates, eBooks, presentation decks, infographics, motion banners, trade show & event-based collateral.
Digital Designer
Boston Medical Center (BMC)2022 – 2023
• Responsible for developing marketing communications for existing and new program lines
• Translate complicated concepts to digestible content while managing project timelines
• Design within brand standards for digital, print, ad campaigns, motion/video, presentation decks
• Post production and asset management for photo shoots, logo lockups, entry into Bynder DAM and Drupal
Digital Design and Brand Consultant
Simmons University Institute for Inclusive Leadership2022 – 2022
• Branding and Design for 2023 Institute of Inclusive Leadership Conference including brand standards development, email campaign design and template creation, social media campaigns
• Mentor design students in support of Conference project deliverables of way-finding and environmental graphics, with adherence to brand guidelines
Digital Design Specialist
Robert Half2021 – 2022
Worked a contract design position through Robert Half for Signet Jewelers (KAY/Zales Jewelers, Peoples Jewelers).
Lead Digital Designer
Signet Jewelers2021 – 2022
• Digital design of email campaigns, landing pages for KAY, Zales and Peoples Jewelers
• Redesign of credit services division emails for both design style, and responsiveness from desktop to mobile design files, while maintaining brand standards for KAY and Zales Jewelers
• Deck creation and presentation to C-level executives & marketing teams for weekly review of omni-channel creative for email, web, in-store, social, DM print, for 4 brand banners
• Content management in Digital Asset Management System (Adobe Experience Manager)
Design Manager/Creative Director
Vantage Deluxe World Travel2019 – 2020
• Provided creative direction and hands-on design execution of digital and print, including social & email campaigns, event promotion, print materials & e-catalogs, variable & direct mail and more, while striving to improve quality and response, and reduce cost.
• Provided leadership and management of the creative process for three brand divisions.
• Re-Branded company logo, including applications for it's three divisions: Vantage Travel, Vantage Cruises, Vantage Adventures.
• Developed the brand identity of a new luxury expedition cruise ship asset, Ocean Explorer, and guideline management across all channels, resulting in 20% increase in bookings.
• Collaborated with stakeholders in the planning, strategy and execution of marketing programs, and campaigns to establish, build and maintain brand presence in the market.
• Led and developed Art Directors, Developers, Photo Editors, Copywriters, Proofreaders, and Traffic Coordinators, through streamlined processes to increase print production by 40% and digital by 30% while ensuring quality standards of projects.
• Reported to CMO, and regularly reviewed print & digital project analytics with Stakeholders, Senior Management Team, and Owner/Chairman to improve measurable performance.
Art Director
VBT Bicycling Vacations2008 – 2019
• Design and production of monthly print catalogs, e-catalogs, DM and self-mailers including photo selection & editing, copy editing, preflight and file transfer to print vendor, proof review, asset management and cataloging of photo files, archiving of project files.
• Photoshoot storyboards and creative direction to capture authentic customer experiences.
• Creative direction and webinar templates to maintain brand and promote group sales program.
• Design of customer reward/loyalty program promotional materials, cycling jerseys, T-shirts.
Lead Designer & Project Manager
Villari Design2008 – 2018
Business owner of Villari Design, Inc. Providing creative services such as Digital, Print, DM, List Development, Annual Reports, Presentations, Proposals, Social, Experiential/Large Format & Trade Show Graphics, Event Promotion, Interactive PDFs:
• Digital Design for TrakTek Partners Agency, Scenic Cruises, Variety Cruises, Group IST
• Brand identity for OSPRE Renewable Energy, Quest Travel Adventures, Arcadia Travel, Pacific Beachcomber Resorts, and Industria520.com
• Email campaigns & online presentations for Small Army Agency, TrakTek Partners Agency, Scenic Cruises, OSPRE Renewable Energy, Variety Cruises, USMMA Warrior Sailing
• Print promotions for VBT Active Vacations, TrakTek Partners, Scenic Cruises, Variety Cruises, Group IST, Thomson Safaris, and Paul Gauguin Cruises
• Proposals, Case Studies and White Papers for Tufts Department of Engineering, Orsted Renewable Energy, Ramboll Engineering, TrakTek Partners
• Annual Reports, Presentations, Outreach for non-profits USMMA Warrior Sailing, The Parenting Journey, Teen Voices
• Trade Show, Environmental & Experiential Graphics for Grand Circle Corporation, Variety Cruises, Northeastern University’s Squash facility, Quest Travel Adventures, Arcadia Travel
• Photo shoot on-site art direction, planning and facilitation for VBT, Grand Circle Travel
• Package designs, CPG, vehicle graphics, print ads, t-shirt designs, POP displays for 98.5 Radio, 104.1 Radio
Design Director
Grand Circle Corporation2004 – 2008
• Designed and directed digital and print marketing materials for a creative team of 10+, producing 96 promotional touches annually.
• Art directed on-location photo shoots to enhance brand and reduce stock photo spend.